'Sutta Choro, Kyuki Kal Kisne Dekha Hai' says Jackie Bhagnani only on BIG 92.7 FM
BIG 92.7 FM Delhi launches a campaign to mark 'World No Tobacco Day'
Tweet-- To mark the World No Tobacco Day, BIG 92.7 FM Delhi organized ‘Sutta Choro, Kal Kisne Dekha Hai Campaign’ with Jackie Bhagnani - the new Bollywood sensation, who personally requested listeners on-air to quit smoking. This is an endeavor of BIG 92.7 FM Delhi to re-emphasise on the hazards of smoking and spread awareness about healthy living.
To promote the same on-air, BIG 92.7 FM, will air Jackie’s views on smoking. Apart from airing the views of BIG 92.7 FM RJs, listeners will also be given an opportunity to share their views on smoking.
BIG 92.7 FM acknowledges the fact that smoking today is one of the ills and the society needs to get together and fight against the same. BIG 92.7 FM intends to re-instate this campaign in the future with new faces.
Speaking about the new campaign, Ashwin Padmanabhan, Station Director – BIG 92.7 FM Delhi, said “Smoking not only affects the health of the smoker but also his/her family and friends. Through this campaign, we aim to motivate people to quit smoking and opt for a healthy living. Our campaign would stress on bringing out the truth about the ill effects of smoking. At BIG 92.7 FM it is our constant endeavor to highlight on the key social issues, which demand the society’s attention. We are confident that this campaign, with the support of our listeners, would make a positive impact in the society and make this city a better place to live.”
Notes to Editor
BIG 92.7 FM, India’s No. 1 FM Station and a Radio initiative from Adlabs Films Ltd., since its first station launch in September 2006, has expanded at a phenomenal pace creating history by launching its 45 station network in 18 months, including an FM station in Singapore. Having completed its goal of a Pan Indian presence spanning 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the sub-continent, the brand is now looking towards expanding to more cities within the country as well as overseas. The brand has taken FM as a medium of entertainment beyond the metros, to virgin markets, offering consumers and advertisers a new experience of this medium of entertainment. Within a short span of time with distinctive content and innovative promotion, BIG 92.7 FM has established leadership in the FM space and firmly laid the foundation for an exciting future ahead.