BIG 92.7 FM and Reliance Communications give listeners a first hand experience of the 'ICC World Twenty20 Trophy'
The stage has been set, the curtains ready to be raised, as the world waits with baited breath for the 14 day extravaganza to unfold with the ICC Twenty20 Matches soon to be held in England. As India tunes into the matches each day, BIG 92.7 FM promises to offer unmatched and unparalleled entertainment as the official radio partners for 'ICC World Twenty20, England 2009'.
Tweet-- The stage has been set, thecurtains ready to be raised, as the world waits with baited breath for the 14day extravaganza to unfold with the ICC Twenty20 Matches soon to be held in England.As Indiatunes into the matches each day, BIG 92.7 FM promises to offer unmatched andunparalleled entertainment as the officialradio partners for ‘ICC World Twenty20, England 2009’.
Starting the ball rolling on a45 day excitement planed by BIG 92.7 FM, the Station offers its listeners theopportunity of a lifetime, as winners of the on air contest get to witness and be photographed with the original trophywhich stands to be won at the ‘ICC World Twenty20, England 2009’.A fantasy for allcricket lovers in India, the phone lines have been jammed as ardent cricketlovers participate in the contest with zeal and enthusiasm.
The cricket excitement continueswith a musical extravaganza aptly titled Dhun-Daar T20 - which will cheerthe Indian cricket team the musical way, while offering 20 listeners a chanceto watch the World Cup in England,fully paid. Reaching out to India during the matches, the drama will unfurlthrough a Cricket Mahabharata as the Station will host interesting interactiveelements pumping up the excitement around the ‘ICC World Twenty20, England2009’.
As the official radio partnersBIG 92.7 FM will have exclusive rights to contesting around the ‘ICC WorldTwenty20, England 2009’, interviews with the players at the matches, specialaccesses at the match venues and much more, all of which promise to keeplisteners glued to the station as the match unfolds on radio!
Speaking on the occasion, Mr. Anand Chakravarthy, Sr. Vice President,BIG 92.7 FM said, “As the official FM Radio Partner for the ICC WorldTwenty20, England 2009, we are going all out to ensure we will give our listenersa unique and unforgettable experience. Kicking off the 45 day extravaganza isthe opportunity for listeners to see the ICC World Twenty20 Trophy exclusivelythrough BIG FM. For a cricket passionate nation, this is truly a Life Banao! moment for any Indian. Thiswill be followed with the launch of exciting back to back spikes on BIG FM – Dhun Daar T 20, which will combine musicand cricket and give listeners a chance to go to England, followed by CricketMahabharat our own special programming during the ICC World Twenty20 matches.The whole nation is looking forward to the return of the cup to India and weare very pleased to be able to provide our listeners exclusive, exciting andnever before done entertainment around this event.”
Notes to Editor
RelianceMobile
Reliance Mobileis the official 'Global Partner' for ICC World Twenty20, England 2009. As thedesignated Global Partner for all ICC events till 2015, Reliance Mobile isprivileged to be associated with this exciting tournament. The association hasgiven Reliance Mobile an opportunity to offer its customers special access toICC World Twenty20 led cricket content through its R-World VAS deck. This year,Reliance Mobile will go Live with all ICC World Twenty20 matches through itsR-World VAS platform. Reliance Mobilesubscribers will be able to catch all the excitement of this championship ontheir handsets. Reliance Mobilewill also provide subscribers an option to have match scores and expertcommentary on the matches as their caller-tune.
AboutBIG 92.7 FM
BIG 92.7 FM,India’s No. 1 FM Station and a Radio initiative from Adlabs Films Ltd., sinceits first station launch in September 2006, has expanded at a phenomenal pacecreating history by launching its 45 station network in 18 months, including anFM station in Singapore.Having completed its goal of a Pan Indian presence spanning 45 cities, 1000towns and 50,000 villages to reach 200 million Indians across the sub-continent,the brand is now looking towards expanding to more cities within the country aswell as overseas. The brand has taken FM as a medium of entertainment beyondthe metros, to virgin markets, offering consumers and advertisers a newexperience of this medium of entertainment. Within a short span of time withdistinctive content and innovative promotion, BIG 92.7 FM has establishedleadership in the FM space and firmly laid the foundation for an excitingfuture ahead.