BIG 92.7 FM Mumbai launches first exclusive Marathi Show "Masala Chaha", Every Sunday morning
BIG 92.7 FM, Mumbai which goes with the promise of offering listeners Jaisa Mood Waisaich Music, is getting as local as it can with the local populace with the launch of the first ever Marathi program on the breakfast show, christened Masala Chaha. As the name goes, the show will have all the flavors that a true Maharashtrian desires in their Sunday entertainment. The show will air from 6:00-8:00am and will be hosted by Viplove Gupte, an ardent Mumbaikar and a true Maharashtrian at heart who also oversees the programming mandate at BIG 92.7 FM in the position of the National Programming Director.
Tweet-- BIG 92.7FM, Mumbai which goes with the promise of offeringlisteners Jaisa Mood Waisaich Music, is getting as local as it can withthe local populace with the launch of the first ever Marathi program on thebreakfast show, christened Masala Chaha. As the name goes, the show willhave all the flavors that a true Maharashtrian desires in their Sundayentertainment. The show will air from 6:00-8:00am and will be hosted byViplove Gupte, an ardent Mumbaikar and a true Maharashtrian at heart who alsooversees the programming mandate at BIG 92.7 FM in the position of the NationalProgramming Director.
Theshow, in keeping with the mood, music and infotainment requirements of thelocal populace will begin with a devotional hour which will see the stationresounding with Marathi aratis, bhajans, abhang and bhavgeete in the firsthour. The next hour will cover topical regional issues, local city relevantsubject and much more, packaged excellently with the choicest Marathi songsfrom the films and hit Marathi albums. The show will also open up discussionforums on interesting and relevant subjects of interest in addition to hostingactors, theatre personalities, musicians and celebrities from the Marathifraternity.
TheStation, selected Viplove to host the show given that he is a trueMaharashtrian by birth and by heart, extremely knowledgeable about music, lovesthe radio and is crazy about films. Viplove in his very own style ensures thatthe show is extremely local and to reaches out toentertain audiences in a way that reflects his true persona.
Speakingabout his new parallel role as a RJ, an excited Viplove Gupte, ProgrammingDirector, BIG 92.7 FM said, “Marathi music industry has given thebiggest singers to even Hindi film industry. Lata Tai started her careersinging for Marathi films, Asha Tai, Meena Tai, Suresh Wadkar and the list isendless. We have incorporated Bhavgeete, Abhang, and Marathi’s most popularbhajans in our first hour - the music that every household in Mumbai wakes upto. The second hour consists of music from films and private albums. I havegrown up on these songs and I have a natural inclination towards this music andam super excited to be sharing this with the city of Mumbai. Radio is an extremely local mediumand what better a way to connect with the local populace than in the locallingo, Marathi!”
Notes to Editor
BIG 92.7 FM, India’s No. 1 FMStation and a Radio initiative from Adlabs Films Ltd., since its first stationlaunch in September 2006, has expanded at a phenomenal pace creating history bylaunching its 45 station network in 18 months, including an FM station in Singapore.Having completed its goal of a pan India presence spanning across 45 cities,1000 towns and 50,000 villages to reach 200 million Indians across India, thebrand is now looking towards expanding to more cities within the country aswell as overseas. The brand has taken FM as a medium of entertainment beyondthe metros, to virgin markets, offering consumers and advertisers a newexperience of this medium of entertainment. Within a short span of time withdistinctive content and innovative promotion, BIG 92.7 FM has establishedleadership in the FM space and firmly laid the foundation for an excitingfuture ahead.