BIG 92.7 FM broadcasts from Mumbai's Siddhivinayak Temple every Tuesday morning
Hostedby RJ Ketan, the show offers a mix of devotional music and content which meetsthe requirements of those who cannot make it to the temple.
Tweet-- Whileliving up to the Station offering of ‘JaisaMood Waisaich Music’, BIG 92.7 FM, is India’s first radio station to broadcastcoverage of Lord Ganesha’s devotees’ walk to Siddhivinayak Temple in Mumbai.The show, called ‘Mangal Murthy Morya’ airs every Tuesday morningbetween 1 and 6am, capturing the true devotional spirit of Lord Ganesha’sdevotees in Mumbai. Tuesday mornings in Mumbai, see millions of devoteeswalking towards their favourite shrine in the city ‘Shri Siddhivinayaktemple’ with a million more at home wanting to visit the temple but are unableto do so.
Hostedby RJ Ketan, the show offers a mix of devotional music and content which meetsthe requirements of those who cannot make it to the temple. The show covers Ganpati Bhajans and Artiswhile capturing the mood at the temple as they interact with devotees making abee-line to the temple.
Mumbaikars believe Tuesdays to be themost auspicious day to visit the Lord Ganesha. Ensuring local connect,the RJ hosts links from the various roads leading to the temple where devotees wait in serpentine and tiresome queues to beface to face with their favorite God. These devotees can hop into the BIG FM Busto be dropped to the nearest stations while also snacking on refreshments andbiscuits after a long wait in queues. This activity is aimed at touching devoteeson a one on one basis, whether meeting them personally and taking interestingbytes on air while giving them a first hand experience of radio or giving themthe experience of being at the temple, while in their very home. The on air offeringsensures the station’s music positioning of ‘Jaisa Mood, Waisaich music’ ismet, playing extremely soulful and soothing Siddhivinayak and GanpatiArtis and Bhajans.. It also helps in drawing interesting content for thestation from across communities of Mumbai visiting the temple.
Commentingon this local connect initiative taken up by the Radio Station Neerja Dhillon, Station Director, Big 92.7 FM, Mumbai said, “In keeping with the serene mood of Mumbai onearly Tuesday mornings, when the city is in a harmonious devotional mood, BIG92.7 FM, with its show ‘’Mangal Murthy Morya’ provides Mumbai with theappropriate situational music and content. Mapping the mood of millions ofMumbaikars each Tuesday morning, BIG 92.7 FM’s RJ Ketan positively impacts the listeners’lives as he helps Mumbai get closer to their favorite God through the unique treatmentto the show.”
Notes to Editor
BIG 92.7 FM, India’s No. 1 FM Station and a Radio initiativefrom Adlabs Films Ltd., since its first station launch in September 2006, hasexpanded at a phenomenal pace creating history by launching its 45 stationnetwork in 18 months, including an FM station in Singapore. Having completed itsgoal of a pan India presence spanning across 45 cities, 1000 towns and 50,000villages to reach 200 million Indians across India, the brand is now lookingtowards expanding to more cities within the country as well as overseas. Thebrand has taken FM as a medium of entertainment beyond the metros, to virginmarkets, offering consumers and advertisers a new experience of this medium ofentertainment. Within a short span of time with distinctive content andinnovative promotion, BIG 92.7 FM has established leadership in the FM spaceand firmly laid the foundation for an exciting future ahead.