BIG 92.7 FM Observes World Book Day
India's No. 1 FM station, in a first-of-its-kind initiative observed 'World Book and Copy Rights Day' in a very special way. Focusing upon the importance of the Books, BIG FM organized a short-story writing competition for the children, young adults and adults of the city. The story writing competition, which is held in three separate languages - English, Hindi and Punjabi, was organised at the prestigious The Brower Library, Sector 8.
Tweet-- India’s No. 1 FM station, in a first-of-its-kind initiative observed ‘World Book and Copy Rights Day’ in a very special way. Focusing upon the importance of the Books, BIG FM organized a short-story writing competition for the children, young adults and adults of the city. The story writing competition, which is held in three separate languages - English, Hindi and Punjabi, was organised at the prestigious The Brower Library, Sector 8.
The concept behind organising this Short-Story competition was to promote the practice of reading and writing amongst the listeners, primarily children and young adults. Due to the current hectic life, children are becoming more focused and restricted towards their text books and computers, hence reading & writing have become an extinct habit. Keeping the same in mind, BIG 92.7 FM organised this activity with an aim to encourage people to read and write more frequently. The campaign also helped to make people aware of the importance of books in one’s lives. BIG FM’s RJ Anubhav, Pankaj and Satya also participated in the activity and interacted with the participants at the venue.
Commenting about this unique activity, Mr. Gagandeep Singh, Station Director – BIG 92.7 FM, Chandigarh said, “Books are a great source of knowledge and play a vital role in shaping up the character of a child. Unfortunately, children and adults now spend most of their time in schools, colleges, offices and hence reading a book becomes a rare phenomenon. Hence, to make people aware of the importance of reading and writing, BIG 92.7 FM decided to celebrate World Book Day in this unique way, setting a true example of “Suno Sunao, Life Banao”
BIG 92.7 FM – Suno Sunao, Life Banao!
Notes to Editor
About BIG 92.7 FMBIG 92.7 FM, India’s No. 1 FM Station and a Radio initiative from Adlabs Films Ltd., since its first station launch in September 2006, has expanded at a phenomenal pace creating history by launching its 45 station network in 18 months, including an FM station in Singapore. Having completed its goal of a Pan Indian presence spanning 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the sub-continent, the brand is now looking towards expanding to more cities within the country as well as overseas. The brand has taken FM as a medium of entertainment beyond the metros, to virgin markets, offering consumers and advertisers a new experience of this medium of entertainment. Within a short span of time with distinctive content and innovative promotion, BIG 92.7 FM has established leadership in the FM space and firmly laid the foundation for an exciting future ahead.