BIG 92.7 FM and Asian Paints' quest for Vadodara's 'Most Welcoming Home'
BIG 92.7 FM, India's No.1 FM network and Asian Paints, country's largest paints maker, are busy hunting for Vadodara's 'Most Welcoming Home' these days. A six-week long campaign which is in its third leg this week, is receiving unprecedented response from BIG FM listeners.
Tweet-- As part of the campaign, BIG FM invites its listeners to nominate a home in the city, which they find most welcoming (excluding their own / relative’s home). Participants require backing their nominations with strong reasons. If their reasons are impressive enough, they win an I-pod shuffle. The living room of the home, winning the nomination, receives a colour makeover courtesy Asian Paints. After the makeover, BIG FM team arranges a special movie screening in the living room in the presence of the guests of the house owner. LCD TV, Sound System, Movie DVD, refreshments are taken care of by BIG FM & Asian Paints team.
In this six-week long campaign, a winner is announced every week, and so far the campaign has seen 2 winners.
Commenting on the campaign, Anand Rajan, Station Head - Vadodara, BIG 92.7 FM, said, “We always strive to add value to the services we provide – both to our customers and to our consumers. Campaigns like ‘The Most Welcoming Home’ give us an opportunity to package entertainment and business interests in best manner possible. While our listeners appreciate participating in such lucrative campaigns, our clients benefit tremendously as they soon become a house-hold name and are sampled by the vast BIG FM listener’s community. This particular campaign is bound to strengthen many social ties in the city, as people have nominated each other’s homes and given reasons for the same. Now, isn’t that a very fulfilling and Life Banao achievement!”
Notes to Editor
BIG 92.7 FM, India’s No. 1 FM Station and a Radio initiative from Adlabs Films Ltd., since its first station launch in September 2006, has expanded at a phenomenal pace creating history by launching its 45 station network in 18 months, including an FM station in Singapore. Having completed its goal of a pan India presence spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across India, the brand is now looking towards expanding to more cities within the country as well as overseas. The brand has taken FM as a medium of entertainment beyond the metros, to virgin markets, offering consumers and advertisers a new experience of this medium of entertainment. Within a short span of time with distinctive content and innovative promotion, BIG 92.7 FM has established leadership in the FM space and firmly laid the foundation for an exciting future ahead.