Delhi's 100 Chartbuster Station, BIG 92.7 FM,is the official Radio Partner for India’s largest Businessof Fashion platform Wills Lifestyle Fashion Week, which hosts the ‘who’s who’ of the fashion and entertainment fraternity across the globe for the third consecutive season.As fashion and style permeates into the ethos of Indian consumers, the association with brands is growing. India’s biggest business of fashion event, Wills Lifestyle India Fashion Week offers various networking, marketing and brand building opportunities for the designers who have worked diligently towards putting their collections on the runaway and exhibition areas. Starting from today, the Fashion extravaganza will continue till 19 October.

BIG 92.7 FM as the official radio partner for the gala eventwill run on-air contests and would provide live & interesting trivia about the event to the listeners straight from the venue and the jocks will be seen doing their shows LIVE from the venue, brining the event to our listeners. The jocks will also provide all the interesting information, talk to fashion designers and models, and run on-air contests, for our listeners.

Speaking on the occasion Ms. Manisha Tripathi, Station Director - BIG 92.7 FM Delhi said, "We are extremely happy on being a part of the biggest and the most extravagant fashion event Wills Lifestyle India Fashion Week for the third consecutive time, and we look forward to meeting our commitment as the Official Radio Partner. At BIG 92.7 FM, we believe in not only entertaining our listeners but also impacting their lives positively and through our association with Fashion Week, which now involves one and all, we will be able to bring alive all the moments of the event for our listeners and live up to our brand philosophy of - Suno Sunao, Life Banao!"

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BIG 92.7 FM, India’s No. 1 FM Station and the Radio initiative from Adlabs Films Ltd., since the launch of its first Station in September 2006, has expanded at sturdy speed and is poised to create history by successfully completing its goal for a pan India presence, spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the length and breadth of the country. The Company has taken Radio as a medium of entertainment not only to the key metros, but also to virgin markets that have never before experienced this medium of entertainment and has already completed the same in 44 of the 45 targeted cities. In the first phase of its launches, BIG 92.7 FM set up Stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second phase of launches has taken BIG 92.7 FM to several tier II towns at the end of which the total count will be taken to 45.