BIG 92.7 FM celebrates Second Anniversary with children from Asha Nilaya

Over 20 children from Asha Nilaya along with upcoming sandalwood stars Radhika Gandhi and Shravanth cut BIG FM's second anniversry cake and release balloons

Bangalore, Karnataka, IND, 2008-10-09 13:58:22 (IndiaPRwire.com)
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BIG 92.7 FM, Bangalore turned two years old on 9th Oct’08 and to celebrate this glorious occasion, the station organized a very special treat. Over 20 children from Asha Nilaya, an orphanage in Ejipura got to enjoy their holiday along with BIG FM RJ’s and sandalwood celebrities at Cubbon Park. These children along with Radhika Gandhi and Shravanth (from the movie Chikamagalura Chikamallige) cut a huge 9.27kg cake and released over 100 helium balloons to commemorate the occasion.

Listeners who tuned into BIG 92.7 FM on the 9th of Oct got a chance to win attractive gifts through the day as part of the anniversary celebrations. Celebrities like Darshan, Sharmila Mandre, Diganth and many more went on-air to wish BIG FM a very happy and successful birthday.

Speaking about the initiative Sunil Kumaran, Cluster Head, BIG 92.7 FM, Karnataka & Kerala said, “For the past two years we have been entertaining our listeners with great content as well as creating awareness pertaining to various social issues. BIG 92.7 FM strongly believes in involving its listeners in any celebration and hence we decided to celebrate our anniversary with these lovely children from Asha Nilaya .”

BIG 92.7 FM, the first private kannada FM station has positioned itself as a strong player in Bangalore and has been delivering what it promised (Keli Kelisi life Nimmadagisi!) when the station was launched on 9th Oct 2006.

Over the past two years BIG FM has successfully positioned itself as a station which emphasises on Smart Wit and Humor and has successfully initiated ground breaking events like Chipak Ke Jeeto / Kai Ittare Karu (endurance challenge to win a Hyundai i10), Sing with Sonu Contest (Winner gets to sing on stage with Sonu Niigaam), Comedy Ganesha Contest, Wagon R Smart Challenge (Smartest person wins a Maruti Wagon R Duo) and many more.

All these and many more initiatives have helped BIG FM Bangalore become the No 1 station in the city for over 14 weeks in a row with almost 23 lakh listeners tuning in every week according to the latest RAM results.

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About BIG 92.7 FM

A Rs. 400 crore investment in Transmission Equipment, Infrastructure and licensing, a plan for a 1000-strong national workforce - all geared towards an ultimate count of 45 stations in the nation’s biggest private FM Radio Station Network that is poised to reach 200 million Indians through a pan-India presence across 45 cities, 1000 towns and 50,000 villages. That’s BIG 92.7 FM, an Adlabs Films Initiative, which is perhaps the only private FM Radio network that provides an extremely strong and effective platform for both, large corporates as well as local retailers that need an effective national platform. What adds to BIG 92.7 FM’s complete effectiveness is that its programming is geared towards the aspiration-ally conscious and active masses whose daily life is a quest to better their lives and lifestyles. With its mission of impacting its listeners’ lives positively, and applauding the work and achievements of local heroes through its continuous initiatives, BIG 92.7 FM is making a strong personal connect with millions every day! Adding to the overall impact are the Network’s Brand Ambassadors -- Superstars Abhishek Bachchan for the Hindi belt, Asin for the Telegu and Tamil markets, and Upendra for the Kannada market. Today, BIG 92.7 FM stations are an integral part of the lives of millions of listeners across several cities that include major metros like Mumbai, Delhi, Hyderabad, Chennai, Kolkata and Bangalore, and several Tier II towns across the country. The count is set to rise to a total of 45 cities that will eventually include 20 cities in the North, 7 cities in the East, 9 cities in the West and 9 cities in the South.

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For more information, Please contact:

Brian Ammanna
Corporate Communications
Big 92.7 FM

Phone: 30480427
Mobile: +91-9886101005
Fax: 39888927

You can also visit www.big927fm.com for more information.

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