After the exclusive tie-up with Mumbai’s largest and most revered Ganpati idol ‘Lalbaug Cha Raja’ for Ganesh Chaturthi, BIG 92.7 FM, India’s No.1 FM station, in sync with the ‘Vibe of the City’, is now ready to get Mumbaikars’ immersed in the fervor of Ganpati celebrations with the Airtel ‘BIG Bappa Morya’. Public celebrations of the festival are hugely popular, with Mumbaikars’ vying with each other to put up the biggest statue & the best pandal, and BIG 92.7 FM in a Life Banao initiative, will give every Mumbaikar a chance to realize the dream with this latest offering!

Having their neighborhood Ganpati come out as a winner is a BIG sense of achievement for Mumbaikars’, and doing just this is BIG 92.7 FM who will be running on-air contests for listeners’ asking them to nominate their ‘society pandals’ for the ‘BIG Bappa Morya’ contest. There will be eminent personalities from various walks of life like Isha Koppikar, Sunidhi Chauhan, Abhijeet Sawant, Mika, Jojo, Sunil Pal, Mink, Luke Kenny, Mahesh Manjrekar & Ashish Vidyarthi, going around town along with BIG 92.7 FM RJ Archana Jani to shortlist the TOP 3 pandals of Mumbai. The ‘Best Pandal’ will be judged basis various parameters like décor, whether eco-friendly or not, the Ganesh murthi etc, and the pandal with the maximum number of votes received from BIG 92.7 FM listeners’ will walk away with the BIG Bappa Morya’ trophy!

To participate in the ‘BIG Bappa Morya’ contest and vote for your favourite pandal, listeners’ can sms BAPPA space PANDAL and send it to 55454.

Speaking on the ocassion, Mr. Sudarshan Saha, Station Head - Mumbai, BIG 92.7FM said, "It is our constant endeavor to live up to the brand-line of SUNO SUNAO, LIFE BANAO and hence positively impact lives in everything that we do. With ‘Airtel BIG BAPPA MORYA’, every Mumbaikar will now get a chance to emerge as a winner with a feeling of achievement! Ganesh Utsav is a festival that ushers in cheer, hope and goodness, and we have put together a slew of initiatives for a wholesome entertainment mix right from Ganpati till the end of the festive season to ensure that all radio sets in Mumbai are tuned in to BIG 92.7 FM”

With an excellent line-up of on-air & off-air initiatives providing a wholesome entertainment for its listeners’, BIG 92.7 FM will be also be bringing in daily theme-based BIG Bappa’s in the shows picking up topical focuses related to Bollywood & TV, cricket, music, gadgets, dance & theatre, eco-friendly celebrations, must-visit pandals, Visarjan etc throughout all days of the festival. There will be popular Maharashtrian personalities known for hosting Ganpati in their houses, share their experiences & significance of the festival exclusively on BIG 92.7 FM!

BIG 92.7 FM’s programming mix for its listeners’ has been specially created keeping their requirements in mind with an attempt to urge every Mumbaikar to go the ECO-FRIENDLY way, this Ganesh Chaturthi! BIG 92.7 FM RJ Rohit, who adopted an innovative way of non-stop RJing for 106 hours, has already created quite a stir in the city with his support for the cause.

- End -

BIG 92.7 FM, India’s No. 1 FM Station and the Radio initiative from Adlabs Films Ltd., since the launch of its first Station in September 2006, has expanded at sturdy speed and is poised to create history by successfully completing its goal for a pan India presence, spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the length and breadth of the country. The Company has taken Radio as a medium of entertainment not only to the key metros, but also to virgin markets that have never before experienced this medium of entertainment and has already completed the same in 44 of the 45 targeted cities. In the first phase of its launches, BIG 92.7 FM set up Stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second phase of launches has taken BIG 92.7 FM to several tier II towns at the end of which the total count will be taken to 45.