Hyderabad is home to more than 5 million people, as the population continues to grow it’s increasingly becoming threat to public health, transport and social and economic development. BIG 92.7 FM, Hyderabad’s No.1 FM Station in one of its kind initiative today observed the ‘World Population Day’ by organizing a ‘BIG Ride’. As the name suggests, BIG Ride was an innovative and bindaas mode of creating awareness to the Stations large youth listener base on the role that each of us can play in controlling the multiplying population.

The message was spread in an innovative style with 100’s of students boarding an 18 seater bus taking the ‘BIG Ride’ throughout the city. The ‘BIG Ride’ was flagged off by renowned Pop singer Smitha who also boarded the bus with Breakfast Jock Shekar. The on air promotions led to participation in huge numbers, where students from across the city came together, rode their way through the BIG FM Hyderabad office covering Secundrabad, and Somajiguda. RJ Shekar congratulated the participants as a gesture of appreciation.

The event culminated with much fun and frenzy, which sure caused a great stir among not just the participants, but bystanders and onlookers who were as influenced and appreciative of the initative.

Speaking on the occasion, Swapna, Regional Programming Head- South, BIG 92.7 FM said, Today population is the biggest problem of India. Burgeoning population is the root cause of all other problems and impacts inflation also. BIG 92.7 FM, true to its brand promise of Life Banao and given the current vibe of the city this World Population Day took up this bindaas initiative with the youth to further awareness on controlling the population. We are overwhelmed with the response that we have received and it only encourages us to undertake similar initiatives in the future.”

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BIG 92.7 FM is part of Adlabs Films. Ltd. The Station is poised to create history with it’s pan India presence, spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the length and breadth of the country. The Company plans to take FM radio as a medium of entertainment not only to the key metros, but also to virgin markets that have never before experienced this medium of entertainment. The Station promises not only to entertain but to inform and empower the listener with utilities that one may take for granted. In addition to the utilities, the Station has a stunning array of RJ’s who will be the voice and personality of the channel. The RJ’s have been selected after a careful and selective nationwide hunt. With an investment of Rs. 400 crore dedicated to Transmission Equipment, Infrastructure and licensing, the proposed network will be the largest ever. BIG 92.7 FM will bring to you 24x7 unique entertainment from a highly advanced and state-of-the-art radio broadcast technology via transmitters with web based remote management capability, hot swappable power supply and power amplifier with controller card redundancy. BIG 92.7 FM is the next BIG thing on Radio. Big is beautiful! BIG is better! And now its here!! BIG 92.7 FM. Suno. Sunao. Life Banao. For further information, log onto www.big927fm.com or sms to 5454