BIG 92.7 FM Bangalore, the No. 1 FM station in the city (* Source: RAM) has initiated a new campaign to connect with its listeners and trash out the issues faced by a common Bangalorean. Aptly titled ‘Bendethu Bengaluru’ this 2 week long campaign will address one major issue everyday starting from 7th July and will go on till the 19th of July. This is an opportunity for the residents of the city to speak up and discuss issues ranging from bribery & traffic problems to public hygiene and the likes.

To press the humour button in every Bangalorean, a smart and witty angle will be taken towards these problems coupled with mimicking popular celebs on air. Each show will take a specific angle to the topic of the day. The Breakfast & Evening drive time jocks will ask survey based questions on the day topic with one lucky listener winning the ‘No Thank You’ award in every show along with other goodies.

As a culmination to this two week campaign, the Breakfast jocks RJ Harsha and RJ Shruthi will take up the top 3 issues for Bangalore and request the listeners to vote for the most popular issue boggling the city today. They will then be jailed for a day and will be bailed out only when they receive 9027 votes of support from their listeners.

To create the necessary buzz on-ground, some of these major issues will be discussed at forums across the city along with local celebrities and government bodies. Hoardings at prominent locations along with floats will sport the topic of the day and request participation via sms and call-ins.

Speaking about this campaign, Mr. Sunil Kumaran, Cluster Head, Karnataka & Kerala, BIG 92.7 FM said, “As the leading FM station of Bangalore we are continuously pushing the envelope in terms of content for our listeners. Bendethu Bengaluru is our next big endeavor wherein in a unique, witty, humorous way we highlight issues which affect Bangaloreans. We are extremely happy that many celebrities in the city have come forward to support us in this campaign.”

List of topics discussed from 7th of July to 19th of July’08

• 7th – Pot Holes

• 8th – Bribery - Lancha!!

• 9th – Cool Kannada

• 10th – Traffic

• 11th – World Population Day - Control Maadi

• 12th – Ban on dancing

• 14th – Dress codes in colleges

• 15th – Public Hygiene

• 16th – Monsoons – Rain or Pain?

• 17th – A/C City Ya Hot City

• 18th – Call Center Phenomenon

• 19th – Garden or Garbage?

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About BIG 92.7 FM

BIG 92.7 FM, India’s No. 1 FM Station and the Radio initiative from Adlabs Films Ltd., since the launch of its first Station in September 2006, has expanded at sturdy speed and is poised to create history by successfully completing its goal for a pan India presence, spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the length and breadth of the country. The Company has taken Radio as a medium of entertainment not only to the key metros, but also to virgin markets that have never before experienced this medium of entertainment and has already completed the same in 44 of the 45 targeted cities. In the first phase of its launches, BIG 92.7 FM set up Stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second phase of launches has taken BIG 92.7 FM to several tier II towns at the end of which the total count will be taken to 45.