BIG 92.7 FM, India’s No.1 FM Station has strengthened its NTR (Non-Traditional Revenue) portfolio – BIG REACH and has announced new appointments across the country. With Manoj George coming on board in the role of the National Sales Director, Bipin Grewal will be taking charge as Regional Head-West, Arjun Rao as Regional Head-South & Aasheesh Dhamija as Regional Director-North.

Manoj George comes with a rich experience of over 15 years in the industry, and has earlier worked with reputed companies like Kidstuff Promos, a part of Mudra Marketing Services as the Chennai Branch Head. He was later elevated to Vice President- Business Development and worked closely with brands like HLL, Pepsi, Nike, ITC Foods, Disney, MTV, ESPN, CavinKare etc. In his new role as National Sales Director, Manoj will be liasoning and working with the Regional Teams to develop vast on-air properties for leading brands and providing integrated marketing solutions to clients. He will be reporting in to Ms. Praveen Malhotra, National Sales Head-Integrated Sales Unit for BIG 92.7 FM, BIG Digital & BIG Street.

An MBA graduate and with over 10 years of diverse experience in Sales, Hospitality & FMCG, Bipin Grewal will be putting to use his rich industry experience in heading the team for NTR Sales-Maharashtra & Goa. He has earlier worked with brands like Radisson, Subhiksha, Gillette, Braun & IBN to name a few. Bipin started his career with Braun and after successful stints with several companies his last assignment, before joining BIG FM was with Vjive Networks, an Out of Home Digital Company where he was instrumental in setting up the network development and strategic initiatives function.

Aasheesh Dhamija has been appointed as Regional Director-North at BIG 92.7 FM and comes with a very strong expertise in the fields of Advertising, Marketing & Events, and an overall experience of about 12 years. He kick-started his career with Rediffusion DY&R where he serviced brands like Airtel, Sony Audio & Fugi Films and was also part of the team that launched leading telecom brands like ‘Airtel’ in India. His other stints include working for Coca Cola as Marketing Manager-Upper North, Poise Events & Entertainment as Chief Operating Officer and Bells Set Entertainment as Vice President wherein he handled brands like Metropolitan Models, Samsung, Dish TV, Nokia, TVS, General Motors and E-bay.

Arjun Rao is geared up to take on his profile as Regional NTR Sales for the Southern market. A qualified audio engineer with over 9 years of experience, he started his career with Holiday Inn (Goa) and he has also been associated with Ogilvy PR Worldwide where he handled clients like iGATE Global, Amara Raja Batteries, etc. He also had a stint with Havas Sports (MPG India Pvt. Ltd.) as Business Director - India, taking the responsibility of leading the business initiative of the company, formulating and executing the launch, creation of contracts and sponsorship models, liaison with sports federations, apex sports bodies, sporting celebrities/companies, event management companies, etc.

All Regional Heads of North, South, East & West will be reporting in to Manoj George who will be looking after the overall NTR portfolio at BIG 92.7 FM.

The appointments in the NTR Team are the part of the Company’s HR focus to attract the best talent in the industry taking BIG Reach to BIG places!

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BIG 92.7 FM is part of Adlabs Films. Ltd. The Station is poised to create history with it’s pan India presence, spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the length and breadth of the country. The Company plans to take FM radio as a medium of entertainment not only to the key metros, but also to virgin markets that have never before experienced this medium of entertainment. The Station promises not only to entertain but to inform and empower the listener with utilities that one may take for granted. In addition to the utilities, the Station has a stunning array of RJ’s who will be the voice and personality of the channel. The RJ’s have been selected after a careful and selective nationwide hunt. With an investment of Rs. 400 crore dedicated to Transmission Equipment, Infrastructure and licensing, the proposed network will be the largest ever. BIG 92.7 FM will bring to you 24x7 unique entertainment from a highly advanced and state-of-the-art radio broadcast technology via transmitters with web based remote management capability, hot swappable power supply and power amplifier with controller card redundancy. BIG 92.7 FM is the next BIG thing on Radio. Big is beautiful! BIG is better! And now its here!! BIG 92.7 FM. Suno. Sunao. Life Banao. For further information, log onto www.big927fm.com or sms to 5454