BIG 92.7 FM and Hyundai present The Ultimate Challenge - 'Chipak Ke Jeeto'

Living upto its brand-line Suno Sunao, Life Banao! BIG 92.7 FM, India's No.1 FM Station in association with Hyundai Motors' newly launched i10 is hosting the ultimate endurance test, aptly christened - Chipak Ke Jeeto. The contest Chipak Ke Jeeto, a one of its kind challenge, allows the contestant who remains touching the swanky new Hyundai i10 for the longest period, to grab the keys and drive the machine home! Chipak Ke Jeeto conceptualized and presented by BIG 92.7 FM, will be held simultaneously across five major cities of Delhi, Bangalore, Mumbai, Hyderabad and Kolkata.

Chennai, Tamilnadu, December 12, 2007 /India PRwire/ -- Living upto its brand-line Suno Sunao, Life Banao! BIG 92.7 FM, India’s No.1 FM Station in association with Hyundai Motors’ newly launched i10 is hosting the ultimate endurance test, aptly christened – Chipak Ke Jeeto. The contest Chipak Ke Jeeto, a one of its kind challenge, allows the contestant who remains touching the swanky new Hyundai i10 for the longest period, to grab the keys and drive the machine home! Chipak Ke Jeeto conceptualized and presented by BIG 92.7 FM, will be held simultaneously across five major cities of Delhi, Bangalore, Mumbai, Hyderabad and Kolkata.

Besides enthusing listeners to participate in the glam event, BIG 92.7 FM will up the fun quotient on air by bringing in interesting live updates from the venue of the contest and a tête-à-tête with the participants vying with each other to own the machine. With witty takes and pep talks from the RJs, BIG 92.7 FM will be ensuring highest participation and connect with its listeners throughout this exciting competition.

The call for entries will start from December 13, 2007 in Delhi and Bangalore followed by Mumbai, Hyderabad and Kolkata. To register for the contest, users are required to call the IVR Number 5055454 through GSM phones or 51234927 through Reliance phones and simply register for the contest.

To be eligible, entries should reach on or before December 25, 2007 and will be followed by medical tests and counseling sessions, before the short-listed finalists are announced. The finalists will then compete with each other to win the car from January 11, 2008 across all 5 locations. ‘Chipak ke Jeeto’ will also have a host of celebrities visit the location and root for the participants.

Commenting on this one of a kind contest Mr. Anand Chakravarthy, Vice President, Marketing – BIG 92.7 FM said, “We have always believed in creating exciting formats to entertain our listeners. Chipak ke Jeeto is the greatest endurance test of all times! And with Hyundai Motors, latest exciting offering - the Hyundai i10, to be won we are sure to have large participation, across the country. This event, happening simultaneously across 5 stations, is a true Life Banao offering from BIG 92.7 FM delivering a unique entertainment experience to our listeners. ”

Notes to Editor

A Rs. 400 crore investment in Transmission Equipment, Infrastructure and licensing, a plan for a 1000-strong national workforce - all geared towards an ultimate count of 45 stations in the nation’s biggest private FM Radio Station Network that is poised to reach 200 million Indians through a pan-India presence across 45 cities, 1000 towns and 50,000 villages. That’s BIG 92.7 FM, an Adlabs Films Initiative, which is perhaps the only private FM Radio network that provides an extremely strong and effective platform for both, large corporates as well as local retailers that need an effective national platform. What adds to BIG 92.7 FM’s complete effectiveness is that its programming is geared towards the aspiration-ally conscious and active masses whose daily life is a quest to better their lives and lifestyles. With its mission of impacting its listeners’ lives positively, and applauding the work and achievements of local heroes through its continuous initiatives, BIG 92.7 FM is making a strong personal connect with millions every day! Adding to the overall impact are the Network’s Brand Ambassadors -- Superstars Abhishek Bachchan for the Hindi belt, Asin for the Telegu and Tamil markets, and Upendra for the Kannada market. Today, BIG 92.7 FM stations are an integral part of the lives of millions of listeners across several cities that include major metros like Mumbai, Delhi, Hyderabad, Chennai, Kolkata and Bangalore, and several Tier II towns across the country. The count is set to rise to a total of 45 cities that will eventually include 20 cities in the North, 7 cities in the East, 9 cities in the West and 9 cities in the South.

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