BIG 92.7 FM, India’s No.1 FM Station, came forward to protest against the increasing pollution of the lakes in the lake city of Udaipur. This is part of the Station’s endeavor to impact people’s lives positively in everything that they do. To increase awareness among the residents of the City and to seek their support and participation, BIG 92.7 FM’s RJ Ankit spent three long days in a boat in the middle of the famous Fateh Sagar Lake in Udaipur, campaigning against increasing pollution and congestion of the lakes. RJ Ankit’s protest witnessed huge fan following with people coming to visit him through the day and leading into the night. People from across ages and sexes came forward to support RJ Ankit and the noble cause being supported.

The campaign began on 23rd November and concluded on 26th November, with huge number of citizens coming together to pledge against the lakes being polluted due to various reasons. RJ Ankit had taken this step to create a sense of responsibility among the people towards the lakes of Udaipur – which are one of the biggest assets of the City. To support the protest, RJ Ankit’s fans formed a rally while Ankit which was attended by huge crowds.

Living upto its brand line – ‘Suno Sunao – Life Banao’, BIG 92.7 FM has crossed another milestone, in supporting causes relevant for the lives of the people in the city.

Speaking on the occasion, Abhishek Sharma, Station Head – Udaipur, BIG 92.7 FM said, “It is our constant endeavor to offer a wholesome mix of entertainment on air and create a social awareness through responsible on-ground activities. This endeavor by our RJ has witnessed huge success in reaching out to the masses and creating a sense of responsibility. Activities like this has not only made people aware of the increasing pollution but also made each of them responsible of their social responsibility.”

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A Rs. 400 crore investment in Transmission Equipment, Infrastructure and licensing, a plan for a 1000-strong national workforce - all geared towards an ultimate count of 45 stations in the nation’s biggest private FM Radio Station Network that is poised to reach 200 million Indians through a pan-India presence across 45 cities, 1000 towns and 50,000 villages. That’s BIG 92.7 FM, an Adlabs Films Initiative, which is perhaps the only private FM Radio network that provides an extremely strong and effective platform for both, large corporates as well as local retailers that need an effective national platform. What adds to BIG 92.7 FM’s complete effectiveness is that its programming is geared towards the aspiration-ally conscious and active masses whose daily life is a quest to better their lives and lifestyles. With its mission of impacting its listeners’ lives positively, and applauding the work and achievements of local heroes through its continuous initiatives, BIG 92.7 FM is making a strong personal connect with millions every day! Adding to the overall impact are the Network’s Brand Ambassadors -- Superstars Abhishek Bachchan for the Hindi belt, Asin for the Telegu and Tamil markets, and Upendra for the Kannada market. Today, BIG 92.7 FM stations are an integral part of the lives of millions of listeners across several cities that include major metros like Mumbai, Delhi, Hyderabad, Chennai, Kolkata and Bangalore, and several Tier II towns across the country. The count is set to rise to a total of 45 cities that will eventually include 20 cities in the North, 7 cities in the East, 9 cities in the West and 9 cities in the South.