BIG 92.7 FM, India’s No. 1 FM Station, has come forward to improve the traffic conditions in the city of Kanpur, thus living the brand promise ‘Suno Sunao, Life Banao! and impacting lives of citizens positively. BIG 92.7 FM along with Traffic Police – Kanpur, have initiated the – ‘TRAFFIC MONTH-NOVEMBER 2007’ –drive in the city to educate the people about the traffic safety norms. The month long activity commences on November 1st and ends on November 30th 2007.

The inauguration saw, the SP City – Alok Saxena along with R L Varma (SP Traffic Kanpur) inaugurating the Traffic Month with a green card camp for two wheelers. As a part of the traffic month, green card camps will be organized at various locations across the city along with hosting traffic awareness workshops at different schools. Also, a BIG traffic awareness rally will be organized by officials of the Traffic Police department wherein NCC cadets along with BIG 92.7 FM’s RJs will be out rallying for the cause.

Speaking on the occasion, Chandan Kapoor, Cluster Head Marketing (UP), BIG 92.7 FM said, “It has always been BIG 92.7 FM’s endeavor to ensure that we positively impact people’s lives and this initiative is an extension of the same. The Traffic Month has two different motives - firstly, to spread awareness about road safety rules and legal laws and secondly to educate school children about road safety issues related to overloaded auto-rickshaws, general rules for school buses etc. I am grateful to the Traffic Police Department for their support and am confident that together, we will be able to make a difference.”

Speaking on the occasion, RL Varma, SP Traffic Kanpur said, “Traffic conditions in the city need to be improved. The reason this far was that people in city were either ignorant about the traffic rules or didn’t care to abide by them. In this month long activity we will try to make people responsive, aware and finally responsible towards traffic laws. Our idea is to educate people that traffic laws are for their own benefit in a manner which appeals to them emotionally. Radio Stations are extremely effective to communicate this message, given its high penetration in the city and we are happy that a corporate like BIG 92.7 FM has come forward for this month long initiative.”

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About BIG 92.7 FM

A Rs. 400 crore investment in Transmission Equipment, Infrastructure and licensing. A plan for a 1000-strong national workforce. All geared towards an ultimate count of 45 stations in the nation’s biggest private FM Radio Station Network that is poised to reach 200 million Indians through a pan-India presence across 45 cities, 1000 towns and 50,000 villages. That’s BIG 92.7 FM, an Adlabs Films Initiative, which, within less than a year of launching its first station in India, is present 24/7 in 35 cities, and will launch the rest of the stations by the year end, to bring its unique Hot Adult Contemporary format of engrossing entertainment riding a highly advanced and state-of-the-art radio broadcast technology. BIG92.7 FM, the Radio initiative from Adlabs Films Ltd., is perhaps the only private FM Radio network that provides an extremely strong and effective platform for both, local retail advertisers and for brands that need an equally effective national platform. What adds to BIG 92.7 FM’s complete effectiveness is that its programming is geared towards the aspiration-ally conscious and active masses whose daily life is a quest to better their lives and lifestyles. With its mission of impacting its listeners’ lives positively, and lauding the work and achievements of local heroes, and through its continuous local CSR initiatives, BIG 92.7 FM is making a strong personal connect with millions every day. Adding to the overall impact are the Network’s Brand Ambassadors -- Superstars Abhishek Bachchan for the Hindi belt, Asin for the Telegu and Tamil markets, and Upendra for the Kannada market. Today, BIG 92.7 FM stations are an integral part of the lives of millions of listeners across several cities that include major metros like Mumbai, Delhi, Hyderabad, Chennai, Kolkata and Bangalore, and several Tier II towns across the country. The count is set to rise to a total of 45 cities that will eventually include 20 cities in the North, 7 cities in the East, 9 cities in the West and 9 cities in the South.