BIG 92.7 FM Kolkata RJs spread the message of Gandhigiri among drivers and commuters

BIG 92.7 FM had selected October 2,for this important road safety initiative to remind people that the spirit of Gandhigiri needed to be applied to their everyday lives especially while traveling on roads as road rage leads to maximum fatalities

Kolkata, West Bengal, October 3, 2007 /India PRwire/ -- BIG 92.7 FM, India’s No. 1 FM Station, on the occasion of Gandhi Jayanti, hosted a daylong activity to promote camaraderie between commuters and drivers of public vehicle which had somewhat taken a downturn with the recent spate of road accidents in the city.

BIG 92.7 FM had selected October 2,for this important road safety initiative to remind people that the spirit of Gandhigiri needed to be applied to their everyday lives especially while traveling on roads as road rage leads to maximum fatalities The radio station put together a unique meet and greet for drivers and commuters of Kolkata at three important Bus goomties at Jadavpur 8B, Behala 14 No, and Nagerbajar.The meet saw eminent Kolkatans and RJs of BIG 92.7 FM speak about the important issue. There were constructive exchanges of ideas on how to prevent accidents and make the City of Joy a safe haven for commuters.

BIG 92.7 FM is trying to make a BIG difference in the life of every Kolkatan. The essence of the radio station has been brewed to a perfect decibel. An extravagant mix of music, glamour and true concern, the road safety event was part of the Company’s Corporate Social Responsibility activity that offered only a glimpse of what extent the radio station will go to help the Kolkatans to be careful about their own safety and the people around them on the road. The road safety initiative was a BIG effort to bring together all forces that can effectively alert people about their safety while traveling.

Speaking on the initiative, Mr. Bodhayan Roychaudhury’ Station Director BIG 92.7 FM’s Kolkata said “An eye for an eye will only lead to blindness, and what better way than through Gandhigiri to assuage the friction between drivers and commuters. We invite all Kolkatans to join hands in a BIG way for this initiative. We are confident that our drive will unite the entire city on a common platform as they come together for this common cause.”

BIG 92.7 FM. Shono Shonao, Life Jamao!

Notes to Editor

About BIG 92.7 FM

BIG 92.7 FM is part of Adlabs Films. Ltd. The Station is poised to create history with it’s pan India presence, spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across the length and breadth of the country. The company plans to take FM radio as a medium of entertainment not only to the key metros, but also to virgin markets that have never before experienced this medium of entertainment. The Station promises not only to entertain but to inform and empower the listener with utilities that one may take for granted. In addition to the utilities, the Station has a stunning array of RJ’s who will be the voice and personality of the channel. The RJ’s have been selected after a careful and selective nationwide hunt. With an investment of Rs. 400 crore dedicated to Transmission Equipment, Infrastructure and licensing, the proposed network will be the largest ever. BIG 92.7 FM will bring to you 24x7 unique entertainment from a highly advanced and state-of-the-art radio broadcast technology via transmitters with web based remote management capability, hot swappable power supply and power amplifier with controller card redundancy. BIG 92.7 FM is the next BIG thing on Radio. Big is beautiful! BIG is better! And now its here!! BIG 92.7 FM. Suno Sunao, Life Banao!

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