Lok Media Corp, an American South Asian media company, launched a new publication, LOK News, for South Asians living in the USA this past month. It will focus on South Asian communities including Indian, Pakistani, Fijian, Bangladeshi, Afghan, and Sri Lankan.

Lok News will provide in-depth reporting on South Asian communities living in the USA and the issues affecting them. It is dedicated to uniting the various South Asian communities while helping South Asians better integrate into the American lifestyle.

The focus of LOK News will be on the next generation of American South Asians. It will be lead by Indian brothers Gurpreet Singh Sandhu, a 25-year old entrepreneur, and Parampreet Singh Sandhu, a 22-year old author.

Parampreet Singh Sandhu, Chief Editor of LOK News said, “We are proud to announce the launch of LOK News. The current South Asian media is being operated by older people who are out of touch with the needs of the next generation of American South Asians. They have divided the South Asian community amongst various scattered communities. It is time for the next the generation of American South Asians to step-up and establish a voice of our own.”

The weekly print edition will provide extensive coverage of US national and local elections, providing a unique perspective to the South Asian communities on the various candidates & political parties. The entire Lok News team is committed to maintaining high reporting & publishing standards to present a neutral perspective on all issues.

Gurpreet Singh Sandhu, Managing Editor of LOK News said, “We look forward to bringing Lok News to our readers each week. Lok News is for the people.”

The staff of LOK News has been recognized by various organizations, community leaders, governments, and readers as pioneers in South Asian media. Although young, Gurpreet Singh Sandhu and Parampreet Singh Sandhu are experienced in publishing and have been actively involved in the South Asian community for many years.

The goal of Lok News is to be a one stop source for the South Asian communities, not only will it cover topics such as politics & general news, but it will also provide a sizable portion to arts & literature, business & finance, entertainment, health, immigration, law, local community & events, religion & spirituality, science, and sports.

Lok News is one of the few South Asian newspapers completely designed and printed in the U.S.A., allowing it to stay ahead of the competition using the latest technology & techniques to deliver the best and fresher content to its readers. It will be distributed for free through hundreds of South Asian grocery stores, restaurants, places of worship and community centers.

Lok Media Corp also publishes, Quami Ekta, a Punjabi language weekly newspaper, and with the launch of LOK News it will be able to reach a greater portion of South Asians living in the US.

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About Lok Media Corp

Lok Media Corp is a media house, focused on providing innovative means of enabling people to stay connected with each other. It has ventures in publishing, marketing, events, and entertainment. For more information please visit www.lokmediacorp.com.