Reliance Foundation Information Services

Reliance Foundation Information Services (RF IS) is benefitting thousands of farmers across the country.

Mumbai, Maharashtra, August 30, 2016 /India PRwire/ -- Established in 2010 by Founder and Chairperson, Nita Ambani, Reliance Foundation (RF) serves to enhance the charitable activities undertaken by Reliance Industries Limited (RIL). In order to achieve RF's dreams of creating an inclusive India, the foundation engages in varied community-based initiatives.

RF focuses on employing state-of-the-art technology to resolve contemporary problems faced by marginalized communities in India. Its efforts are supported by its professionally trained team of experts who directly engage with the afflicted individuals. The team works across the country by matching its offerings to the specific requirements of the particular area. The foundation has successfully forayed into several fields like healthcare, sports development, renewal of urban spaces, disaster response, and rural transformation.

Reliance Foundation Information Services

In order to reach out to small and marginal farmers, livestock owners, as well as fisher folk, Reliance Foundation established the Reliance Foundation Information Services (RF IS). It helps individuals to access accurate information from reliable sources. This not only helps them improve the productivity of their assets but also consequently earn higher incomes.

RF IS provides detailed information using modern Information and Communication Technologies (ICT) and is based on a multi-stakeholder partnership model. It also helps communities avert risks associated with their professions and encourages them to rely on sustainable practices.

Features of the program

RF IS provides individuals real-time information regarding the weather conditions, market fluctuations, and emerging trends. It grants this information using audio and dial out conferences, All India Radio (AIR), local cable TV, print media, Whatsapp, voice messages, text messages, and field-based training programs. The broadcasts focus on varied themes like employment, development of skills, micro-enterprises, agriculture, fisheries, health, and horticulture.

Through this initiative, farmers will not only become better equipped in terms of contemporary technologies but also remain updated with changes in the market. This will in turn help them prepare in case of bad forecasts or disasters.

Dudala Veeraswami

A farmer belonging to the Vakada Village in Andhra Pradesh, Dudala Veeraswami is one of the many individuals who attribute their success to RF IS. Veeraswami narrates how he came across the foundation's helpline number while watching the local cable. Although he wondered how it could benefit a small farmer like him, the Information Services' staff informed him regarding their services and sent him regular updates in the form of audio messages.

RF IS' help to Veeraswami

Earlier, Veeraswami cultivated crops that were not in great demand in the market. With the help of Nita Ambani led RF IS, he understood how he would benefit from sowing crops that fit the needs of the market. He also learned that consistently cultivating a single crop each season would result in a lowered market price and also reduce his land's productivity.

The scientists at RF IS helped Veeraswami solve his problems, which have now helped him garner a yield of 38-40 paddy bags per acre. He also grows seasonal varieties which help him enjoy higher prices. The initiative informs him regarding weather alerts, seed treatments, and government subsidies. He states that he is now a happy farmer able to earn better, thanks to Reliance Foundation.

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