Wardrobe-India's Fastest Growing Chain of Dry-cleaning and Laundry providers, Celebrates its successful launch ... plans further expansion
Celebrations galore...!!!
Tweet-- Diamond Fabcare Pvt. Ltd. owners of brand Wardrobe in collaboration with Brown Gouge of Australia has already started generating steam in the market by pioneering retail chain of Dry-cleaning & Laundry sector in Delhi / NCR following its launch in September 2008. Today, Wardrobe has a retail chain of over 33 fully functional Dry-cleaning & Laundry outlets under the brand “Wardrobe” has further escalated its operations by entering into tie ups for co-brand promotion and outsourcing of specialized services with designer brands and mid sized hotels.
Post high profile launch in September it has already built a base of over 7500 satisfied customers in each and every corner of NCR. WARDROBE's present capacity is 1000 pieces per day which would rise to maximum capacity upto 15,000 pieces courtesy Imported state-of-the art machinery imported from Europe & USA from the best suppliers of the World. It has also started providing value added activities like Home pick up & delivery, car upholstery, home furnishing & carpet cleaning etc.
WARDROBE plans to further expand and will open around 100 exclusive “wash care centers” by end of this year. Subsequently, it plans to spread out to other cities starting with Mumbai, Hyderabad, Chennai covering 30 cities by 2012.With an initial investment of Rs. 150 crores, ‘Wardrobe’ is no doubt India’s fastest growing chain of dry-cleaning and laundry stores.
WARDROBE moved a step ahead in their business felicitating marketing tie-ups with distinguished clothing brands like Numero Uno, one of the India’s first indigenously manufactured denim labels and Welspun, market leader in Home Textiles, Yarns etc and are in dialogues with a leading Indian designer Varija Bajaj, owner of Lotusse Lifestyles- ‘Varija’ and Vasari a leading name in designer wear for the same. Under the arrangement both the partners will co promote each other and customers of above brands will be able to avail special offers at all Wardrobe wash care centers.
WARDROBE has collaboration with Brown Gouge of Australia as the operational and technological know – how providers which is a leader boosting a firm stay of 93 years in Dry-cleaning and laundry industry in Melbourne, Wardrobe has a setup of state of art equipments imported from Europe and USA from the best suppliers in the world. The company assures superior quality with use of 100% R.O. water along with Reverse Osmosis and Effluent treatment plants that are easy on garments.
Mr. Jyoti Maheshwari, Chairman – Diamond Fabcare Pvt. Ltd. said, Post launch WARDROBE is filling the wide gap between the need and what is available in this largely fragmented and unorganized market segment of dry cleaning & laundry. Wardrobe’s co brand promotional tie-ups is the natural extension to provide professional services that WARDROBE is committed to present to all our customers i.e. utmost fabric care solution with a unique & pleasant experience through our wash care centers.
WARDROBE has also widened its reach by offering 1/3rd of its capacity to cater to the outsourcing of specialized Dry-cleaning & Laundry Services by mid sized hotels & Institutions viz, Tivoli Garden, Lemon Tree, Icon Villa, Icon Tower, Grand President & Vista, Many leading hotels are to join hands in coming weeks. This is the outcome of assured hi-end timely services and quality.
Notes to Editor
About Diamond FabcareDiamond Fabcare Pvt. Ltd., in collaboration with Brown Gouge, Australia, is India’s premiere Dry Cleaning & Laundry care solutions provider. It has strong management team, and a well conceived planned business model for quality service for retail consumers as well as institutions. Diamond Fabcare operates with the world’s best equipments for their processing along with best utilities utilizing “only” R O water for washings with fabric friendly quality chemicals, Wardrobe is backed by a strong three dimensional penetrating approach to reach their customers through a wide network of outlets, pick and drop centers in addition to home pick ups and deliveries. Wardrobe has already established 33 nos. wash care centers in Delhi & NCR which will increase to around 100 nos. by the end of this year. Wardrobe intends to roll out its services in 30 cities across the country with an investment of around Rs.150 crores with a network of around 1000 exclusive wash care centers and 30 centralized processing facilities.
About Brown GougeBrown Gouge is regarded as Australia’s oldest and most reputed leading provider of dry-cleaning and associated services to both retail and institutional customers. Brown Gouge has maintained consistently high standards of dry cleaning quality for over 90 years.
Their special attention to detail like individual spot removal and rigid quality checks have made them achieve an end result that is superior in every way. Brown Gouge has taken dry cleaning one step further with their famous Blue Ribbon Service, that is: if a garment is particularly valuable it should be entrusted to Brown Gouge Blue Ribbon Service.
Brown Gouge has over 93 years experience in Dry-Cleaning since its establishment in 1915. In 1929 the company had six shops along with pick up and delivery services. Since the humble beginning they have developed a company profile second to none in the dry cleaning and laundry industry, in Australia.