Digital Engagement platform NLPCaptcha raises Pre-Series A funding led by YourNest

Simpli5d Technologies, the company behind NLPCaptcha, India's first audience centric digital engagement platform has raised Pre-Series A funding led by YourNest Angel Fund and with participation from Udaan Angel Partners. The company offers a bouquet of digital ad platforms - NLPCaptcha, NLPVideo and NLPMobile - guaranteed engagement with the target audience being the common underlying thread of all these platforms. Its patent pending technology enables advertisers to target their end customers across devices & ad-formats in a way that ensures 100% attention & interaction, hence establishing a very high brand recall.

Gurgaon, Haryana, November 14, 2014 /India PRwire/ -- Simpli5d Technologies, the company behind NLPCaptcha, India's first audience centric digital engagement platform has raised Pre-Series A funding led by YourNest Angel Fund and with participation from Udaan Angel Partners.

The company offers a bouquet of digital ad platforms - NLPCaptcha, NLPVideo and NLPMobile - guaranteed engagement with the target audience being the common underlying thread of all these platforms. Its patent pending technology enables advertisers to target their end customers across devices & ad-formats in a way that ensures 100% attention & interaction, hence establishing a very high brand recall.

The funds would be primarily used for building the team, product & infrastructure enhancement and expanding operations to new geographies.

"Blind spots and traffic driven by bots are the two fundamental challenges faced by the digital advertisement industry today. The advertisers are not sure whether the digital ad has been actually seen by the end user or has gone un-noticed, neither do they know if the page views being generated are by actual humans or malicious bots crawling the web. According to the latest Bot traffic Report, Bots account for 61.5% and humans account for only 38.5% of the total web traffic today. So effectively 60%+ of the advertising budgets are being wasted on non-humans. " says Amit Mittal, CEO of Simpli5d.

"This is where Simpli5d Technologies comes into picture - it offers a device and format agnostic platform to the advertisers that guarantees attention of the end user and filter against bots. Security against bots + Guaranteed attention + Reach with right targeting = High Brand recall + ROI." he said.

Simpli5d Technologies was started by Amit Mittal and Sidharth Oswal in 2012. Amit is an alumnus of IIM-Lucknow and prior to Simpli5d, had been working in the Media sector for the last 7 years. Sidharth, MBA from Fore School of Management has been with the banking sector for close to 7 years spearheading sales of Technology enabled solutions for various Banks like Yes Bank, ICICI and Kotak.

Sidharth says "We are currently working with more than 300 publishers and 70+ national and global advertisers which include brands like Visa, Lufthansa, P&G, Cadbury, Axis Bank, Idea Mobile and Samsung. As would be the case for any new concept, we did face some initial resistance but have gone past that stage and are gaining fast traction. Advertisers are loving the response from our platform and more and more publishers are joining us for better security, better user experience and new stream of revenues."

Girish Shivani, Executive Director and Fund Manager at YourNest said "The team has demonstrated impeccable execution in the high growth segment of mobile and internet thereby making digital platforms truly relevant for brands. The customer involvement with the Video Captcha and allied offerings ensures total brand recall and disproportaionate return on digital spends. The monetisation model within mobile apps has the potential of revolutionizing the way this market operates."

Notes to Editor

About Simpli5d Technologies

Simpli5d Technologies is the market leader of Digital Engagement eco-system in India. Focussed on grabbing mind-space of real audience in a non-intrusive and interactive manner, it operates multiple digital ad-platforms - NLPCaptcha, NLPVideo and NLPMobile. It provides a perfect platform for the advertisers to reach out and engage with their target audience in a way that establishes a strong brand recall in the minds of the end users. At the same time, it helps publishers create a better user experience and start a new stream of revenues by creating new inventory or monetizing existing inventory at premium pricing.

The company has also recently launched its comment management system - Komentbox, focused on increasing the interaction of users online. With a strong support for regional languages and advanced social mapping features, Komentbox is gaining very fast traction among Indian publishers looking to provide a world class platform to their end users for expressing their opinion on the site.

Simpli5d Technologies was started by Amit Mittal and Sidharth Oswal in 2012. Amit is an alumnus of IIM-Lucknow and prior to Simpli5d, had been working in the Media sector for the last 7 years. Sidharth, MBA from Fore School of Management has been with the banking sector for close to 7 years spearheading sales of Technology enabled solutions for various Banks like Yes Bank, ICICI and Kotak.

www.nlpcaptcha.com

About Yournest

YourNest is an Angel Fund that believes in 'liberating human potential' while investing in technology enabled, vibrant, new business ideas. Ventures scalable with the use of mobile, internet and cloud are preffered. YourNest has seen the opportunity and has the passion to build the start-ups into significant, meaningful businesses. YourNest supports "very few ideas" as it invests with conviction and operates in the areas that they know the best. YourNest has invested in innovative start-ups like mycity4kids.com, Proof of Performance, Uniphore Software, nlpcaptcha.com and bookmycab.com. For details, please refer to http://www.yournest.in.

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