141Sercon, Asia’s leading brand activation agency has bagged the mandate of organizing the Kolkata Shopping Festival.

The month long festival commencing on 19th December will bring a plethora of unbelievableshopping offers with bundles of surprise for the citizens of Kolkata, thusgiving them an excuse to step out and splurge. In conjunction with the AnandaBazaar Patrika group, 141 Sercon will endeavour to create a unique imagery ofthe City of Joy for one and all. Families,children, and retailers in Kolkata can look forward to 30 days of excitementthat will span from shopping malls to the most frequented markets in theregion. The month long extravaganza promises to witness a tremendous responsefor its shopping promotions, entertainment and amazing prizes organized forvisitors to Kolkata this season.

Neeraj Kapoor, AVP - 141 Sercon commented on the win, “Weare thrilled with this opportunity as it will provide us an opportunity to workas partners with the ABP Group, which has an incredible brand equity in thatpart of the country, to establish a platform which has loads to offer to theconsumers, trade and the brands. In fact, we plan to create another Durga Pujain Kolkata.”

The Kolkata Shopping Festival will open up new vistas forthe brand marketers and advertisers and because of all possible media activationformats; 141Sercon also believes that it will create the required awareness andlast mile conversions. The festival provides just the right platform for themarketers to align theirbrands and avail of thevalue added opportunities and the like.

Remarked Kaushik Banerjee, VP, Ananda Bazaar Patrika Group,“ABP wants to create a festival which not only gives people the reason to shopbut also creates a festive atmosphere for everybody to enjoy. Over a period oftime we want to make it at par with the shopping festivals in Dubai or Singapore. That will place Kolkata on theglobal tourism map.”

141Sercon’s expertise to present innovative andexciting shows has taken the entertainment aspect one step further and visitorscan now experience a surprise event every other day! 141 Sercon hassuccessfully organized and managed activation events such as Great KeralaShopping Festival, Delhi Gold Festival, Good Housekeeping Show, Kolkata GoldFestival to name a few in their creative repertoire.

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About 141Sercon:

141Sercon is one of the largest specialized“below-the-line” marketing services agencies which cater to the emergingmarkets in Asia. 141Sercon is part of the WPP – World leaders in marketingcommunications.

141Sercon conceptualizes and executes effectivebusiness events and below the line marketing initiatives to help clients accessmarkets and engages their channel and customers. 141Sercon currently providesthis value offering to more than 70 leading brands and organization, acrossFMCG, Consumer Durable, Services and Information Technology verticals acrossthe geographies of Asia. The team at 141Sercon endeavors to understandthe brand’s marketing challenges, its environs and its customer behavior andchannel response, and addresses them by using Below The Line Marketing techniques,in both the offline and online formats. The absolute focus on core competenciesand deliverables for the clients has helped 141Sercon become one of the largestexperiential marketing solutions providers across Asia.