The First ever ‘Public Choice’ awards to recognize India’s new wave of growth, the TATA NEN Hottest Startups is an online contest where people can nominate companies & vote for them both on internet & through SMS.

AdBhai.com is an online marketplace that plans to remove trust issues between buyers and sellers which have stunted the growth on online marketplaces in India. The sleek Web2.0 look, powerful search capability and ease of posting ads makes the site well set to attract the internet generation crowd. The features on this site make you wonder why other Indian sites don't focus as much on the user experience.

AdBhai.com is a no-frills classifieds portal. It allows you to search ads,post ads and set alerts on categories that are of interest to you. "If you look at sites like Sulekha.com, Kijiji.com and Sify.com, they have many short comings that take away from the user experience. For example, users have no idea what is going on with Sulekha.com. It is quite cluttered and it tries to be everything for everyone", says Desai, Founding CEO. "On some sites, it is hard to differentiate between classified ad and a banner ad. Kijiji.com for example dumps Google ads in places where they don't have classified ads, thus misleading the user and making money on the clicks. This strategy will not work in the long run. The founding team for AdBhai.com is very passionate about the classifieds space and plans to deliver value to the users", explains Desai.

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AdBhai.com is India's first social marketplace with thousands of classifieds from over 12 cities in India. Users can post ads into one of the manycategories and expect to get quick response to their posting.AdBhai.com is focused on providing a good user experience. The sitehelps create a sense of trust between the buyer and seller by makinguse of their existing social networks.