BIGFlix.com, a part of Reliance BIG Entertainment, India’s largest online and offline movie rental service, announced today the launch of the microsite for “Mera Pind", directed by noted Bollywood cinematographer Manmohan Singh. The launch of the microsite was dazzled with the presence of the entire cast and crew of the movie, Navjot Singh Sidhu being the show stopper along with Harbhajan Mann, Manmohan Singh and music director Babloo Kumar at PVR Cinemas, Chandigarh. The microsite will be the first initiative by BIGFlix.com in the film category with versatile personality Navjot Singh Sidhu as a debutant actor in the film industry.

The microsite will host an array of features for the users like ringtones, wallpapers, downloads, information on the cast and crew of the movie, caller tunes, pictures and stills of the movie and the star cast. Also the trailers, promos and the song clippings of the movie will be available for the audiences.

Speaking on the launch of the microsite, Mr. Murtuza Kagalwala, Business Head, Video –on-Demand, BIGFlix.com, said, “We are very excited today to launch the microsite for Mera Pind, with Sidhuji’s debut performance as an actor in the film industry. The microsite will enable Sidhuji to reach his fans worldwide on a different platform altogether. This opportunity will provide us an edge to foray into this category, where a vast population of the Punjabi community will have the privilege to access our website with a host of other features we will provide related to the movie. We look forward to many more initiatives partnering with directors and production houses in the near future bringing various communities across the globe closer to their favourite movies, actors and actresses”.

Excited on the launch of the microsite of the Mera Pind with his debut performance, Navjot Singh Sidhu, said, “I am very excited to launch the microsite for the first Punjabi movie with my first ever performance in a lead role. The microsite by BIGFlix.com will help me reach and connect with my fans not only in the Indian diaspora but also the NRIs audiences which include the vast Punjabi population across the globe. The microsite for Mera Pind (My Home) will definitely create an aspirational value for the forthcoming Punjabi movies also and provide a platform for the Punjabi actors and actresses to reach their fans across the globe in a big way”.

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BIGFlix.com - Digital Entertainment at your Convenience

With the concept of ‘the living room multiplex’ catching on in India, the home video market is all set to see a boom with more players entering this market segment to woo its consumers by making cinema accessible like never before. Besides offering innovative, convenient and cost-effective entertainment solutions to the Indian consumers, the key players are going the whole hog to tap the estimated 25 million strong non-resident Indian population and an equally large non-Indian audience consuming Indian movies, TV shows, music and more on a regular basis. With the home video segment accounting for nearly 50% of the filmed entertainment business in the developed markets like US, Canada and UK who constitute over 70% of total global online movie revenues, the digital entertainment business through its video-on-demand services is witnessing a new horizon in its growth path.

About Reliance ADA Group

Among India's top three private sector business houses, with a market capitalization of over Rs. 160,000 crore (US$ 40 billion), net worth to the tune of Rs 40,000 crore (US$ 10 billion), Turnover of about Rs. 30,000 crore (US 7.5 bn) and Net profit of Rs. 5,200 crore (US 1.3 bn).

The group has a customer base of over 50 million, the largest in India, and a shareholder base of over 8 million, among the largest in the world. Through its products and services, the Reliance - ADA Group touches the life of 1 in 10 Indians every single day. The business presence of the Group extends to over 6,000 towns and 300,000 villages in India, and 5 continents across the world. The interests of the Group range in Communications, Financial services & Insurance, Generation, Transmission and Distribution of power, Natural Resource & Energy, Media & Entertainment & Infrastructure Services.

About bigflix.com

To garner the opportunity galore in the digital entertainment space, Anil Dhirubhai Ambani Group, (ADA Group) has launched yet another ambitious venture – bigflix.com – offering the biggest, widest library of films, music and Indian entertainment content ranging from Hindi, English to Vernacular that will be available through its broadband services at attractive prices by providing premium quality entertainment at par with international standard benchmarks.

With the aim to reach out to Indians of all age groups the world over, as the one entertainment hub to provide cutting-edge, world class digital content from the world of movies, TV serials and music, bigflix.com will provide a legitimate access to biggest range of Indian entertainment spanning across languages and genres available for download to own and streaming at affordable price points.

BIGFlix is India’s largest online and offline movie rental service, offering access to over 15000 titles in its rental division (www.rentals.bigflicks.com) and more than 1000 titles in its broadband division (www.broadband.bigflix.com). The company is adding content aggressively and plans to have an addition of another 1000 titles in its broadband division soon. BIGFlix offers the biggest range of premium quality Indian entertainment spanning across 15 languages in India. BIGFlix currently has 50 state-of-art stores in 10 cities namely, Mumbai, Delhi, Bangalore, Pune, Hyderabad, Chandigarh, Ahmedabad, Indore, Kolkata and Chennai. The company expects the store tally to touch 200 by end of this fiscal with RWorld stores bringing in the support with 75- 100 BIGFlix stores in shop-in-shop format and franchise route in minimum 10 cities across the country.

Highlights of BIGFlix

· One membership works all over India, so one can use the membership online at www.bigflix.com and across all BIGFlix stores in India

· Watch unlimited movies

· Access to vast Indian and international content

· Order movies from our BIGFlix store, at our website and via phone

· Free delivery and pick up of movies at your doorstep

· No due dates

· No late fees

· Get unlimited movies throughout the month of your subscription plan

· Upgrade or downgrade the plan as per your needs

· Pause and resume membership anytime

Genres @ bigflix.com

- Besides Hindi and English, the website will be one-of-its kind to offer a variety of regional content in Tamil, Telugu, Malayalam, Kannada, Marathi across multiple movie genres of all eras – from old to the latest

- Downloads of TV content and music

International technological alliances @ bigflix.com

- To maximize the users’ experience and save on their time and bandwidth, bigflix.com has partnered with Entriq, a company which provides content protection service through Digital Rights Management (DRM), issues end licenses on downloadable content and provides access control to prevent misuse of content. The content serving platform of Entriq is a download manager platform which allows the user to download movies from the bigflix.com. The innovative progressive downloading feature of this application allows users to download and watch movies at the same time. 10 minutes into the downloading process, a user can start watching movies while the download progresses.

- Appointed Limelight Networks, the world’s leading content delivery network for digital media, as the exclusive provider of streaming content delivery services for bigflix.com that will enable the site to deliver its vast library of full length Indian movies, music videos, TV shows, documentaries, and other premium video content via the Internet to a global audience

Distribution @ bigflix.com

Three modes of distribution:

o The online movie download service for the NRI and PIO market enabling users to download or stream Indian entertainment content via the internet

o The online mail order service for the Indian market, providing users with the ability to enjoy the conveniences of premium quality movie entertainment from the comfort of their homes

o Physical presence of the brand in the form of its retail stores to enable users to experience and access movie entertainment of their choice.

- Two models of online movie downloads:

o In the streaming model, the content (including films/songs) is available for free viewing. A user with a fast broadband connection can view them instantly

o The other is download to own model where downloads are available for a fee of anywhere between $2and $10

Differentiating Features @ bigflix.com

- The quality of titles downloaded from or streamed on bigflix.com is of a much superior quality and higher definition to ensure complete customer satisfaction of the product delivered

o Download at bit rates of 1500 kbps, which is higher than even most of the international benchmark sites as well and

o Offers free streaming content at a speed of 800 kbps as compared to its closest Indian competitors who offer streaming at just 512 kbps

- Buy and rent video legally allowed on three PCs

o Users can watch a movie on one PC and make copies on three other PCs , Burn movies to DVD and one can also with the right equipment may connect your PC to your TV.

- Despite the high cost of offering downloads at 1.5 mbps, Bigflix.com still prices its titles for as low as $2 up to $10

- Very soon the downloaded content could be transferred into mobile or an iPod besides offering premium quality DVD content without the retailer and wholesaler margins at a competitive price

- Bigflix.com downloadable content can be viewed in as soon as 10 minutes. The file to be downloaded can be chosen and watched at one’s convenience, on a device best suited to his/her purpose

Bigflix.com seeks to expand its business beyond the Indian diaspora by offering its subscribers, especially in North America, UK, Canada, Middle East, South East Asia, Europe, and Australia, with a vast, ever-expanding library of quality video entertainment content with the aim to become the ultimate destination for every entertainment-yearning Indian across the world.