Campusyogi.com which was launched a week back to provide direct access to corporate and students, is already gaining fast momentum among students and corporates.

With more than 7000 students registered in last week, we have around 500 registrations happening every day across India. This happened just by word of mouth. Some of the students even have secured jobs with TCS, Infosys and they are interacting on portal. Said, founder, CEO Naveen varshneya

Many colleges are in far away areas and many small to mid size companies do not get a chance to present themselves in front of students. This creates huge gap and digital divide. If there is an emerging company, doing innovative work, it has no chance to attract talent from IIT and IIMs.

Now with campusyogi, students can reach out to every industry. Test center is a powerful feature where students can go through tests and know their results right away on personality type, skills, aptitude and technical competency and then based on that, can interact with right kind of mentor either with campusyogi panel or corporate who have signed with campusyogi.

Yet, it does not leave behind HR consulting companies. It connects HR consulting companies to directly interact with students, groom them and this builds their brand.

Almost every corporate we have contacted so far asks us we can carry out entire process of campus recruitment and yet they are connected with the process using campusyogi and this is where we are partnering with HR consultants to help corporate. Said, Naveen varshneya.

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Google,after innovating the concept of connecting consumers with brands, hascreated a market opportunity for next level of innovation, to lead evolution in the way people use technology. After Search, consumers need to be kept engagedthroughout their decision-making. It requires media marketing, marketing & promotion, sales and distributionto connect with potential buyers at “suspect” stage, andinteract through all touch points, with phases of interaction to convert “suspect” into “Lead” and “Lead” into customer.This calls for a need to create an ecosystem, in which all stakeholders can interact with each other and make better decision. This is very different from present market players, creating online interactive portals, building consumer’s community and bringing companies merely as advertisers.

Mobile Mantrawith its digital cross media platform, using Web and mobile, hasinnovated solution to begin where Google leaves a consumer after search. It has built solutions to engage consumers in decision-makingcategory (from suspect to customers), and post sales to keep customers engaged through retention, redressal and service category. It further innovatedin terms of business model. Rather than selling these solutions as IT products and services toCXOs, itwent on to become Media Company to pick one issue at a time, create online & mobile ecosystem, and brought organizations to interact with consumers. This allowscompanies to "in- source" media, which has consumers, potential customers, customers interacting directly with the company, and connecting various concerned functions of a company to the same platform.

It created first success story last year with this concept with the launch of www.core.nic.in after consolidating innovation over a period of 7 years. Ecosystem created at www.core.nic.in consists of consumers, customer care, legal and top management of brands withministry of consumer affairs interacting with each other online. It allowed companies to retain customers, avoid litigation and build brands by showing responsiveness to consumers.Issue here is complaints redressal.

Mobile Mantra is a digital cross Media Company active in the field of social entrepreneurship. It creates an ecosystem of all stakeholders, around a specific issue, to build interactive community to address challenges faced by consumers, industries and administration in the field of education, healthcare, public administration and legal. It has innovated technology, business model, strategy and execution methodology to create next generation of community interconnecting all stakeholders, thus setting up foundation for next generation of digital infrastructure.

In online space, blogging and social networking were taken up as new applications and consumers were interacting on these applications. The concept of blogging and social networking was taken with reference to Internet 1.0 to add interactivity. For Mobile Mantra, Blogging and social networking are not applications, but basic digital infrastructure, for new age community. Application for us is a cause or an issue we try to address using our innovative platform, which has features like social networking and blogging among others. In addition, basic concept is to connect consumers with other stakeholders, apart from connecting them among themselves.

Our every solution addresses one issue, one problem, which affects the population at large, at national level if not global. With www.core.nic.in, we created a platform where consumer grievances were taken to the boardroom of companies, bridging the gap between consumers and brands.

With Campusyogi, we aim to solve problem related to campus recruitment. There are issues related to quality and quantity of talent, and no innovation has, so far, been done around it. Although, there are series of portals connecting students with each other around fun and entertainment, there is none which connects students with industry and tries to bridges the gap between Academics and industry. Besides, there is a need to serve companies which do not have resources to visit campuses for recruitment.

Campusyogi puts heavy focus on self-assessment and evaluation of students, to first set the benchmark, before any skills upgrades and personality development can be talked about. It believes that once students know their personality, they would be able to nurture their skills, and thus guide themselves towards right career choices from day one. It helps students to plan their career better, plan campus recruitment better and for companies, it makes lot easier to do campus recruitment, because of engaged relationship between the two.