“Rather than talk merely to the young match-seeker as others have done, SimplyMarry.com decided to take a humourous focus on the parents, playing on their anxiety, hopes and aspirations.” added Mr. Sundar, “And within this universal context we found a core idea that set us apart, that you can find your perfect choice on SimplyMarry.com.”

The process of seeking matrimonial alliances in India has come a long way. Though there is now a sense of partnership between parents and children, the growing expectations of the children has put an additional burden on the parents to find the perfect match.

Internet penetration and new-age thinking has seen a surge in the number of people logging on to matrimonial sites and it is a cluttered market today. The task of this campaign is to establish and differentiate. To provide an aerial cover of familiarity, enabling a consumer connect that urges individuals to post their profiles on the site.

The Target audience for this campaign are targeted at prospective brides and grooms who largely belong to the age group of 25 to 30 - as well as their parents and close relatives, seeking to find them a soulmate. In just a few months since the launch of the site, it has already emerged as amongst the most user-friendly websites in India, with the best practices, as adjudged in a recent user- perception survey of 121 most popular websites in the country by online research firm JuxtConsult, and reflected by the site clocking over 3 million page-views a day.

The Commercial is being aired on all major networks including, HBO, Set MAX, MTV, Zoom, Star News, Times NOW, ETC Punjabi, Zee Cinema, Star Ananda, SUN TV, UDAYA TV, SS Music, Asianet, GEMINI TV, ZEE TV - National and International.

The commercial can be viewed at – http://www.youtube.com/watch?v=YHEVx0N8jT4

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