"No matter what employees might say in HR surveys and exit interviews, the truth is that money remains by far the most important reason for job change." remarked Mr. R. Sundar, President, Times Business Solutions, on the launch of TimesJobs.com's new brand campaign. "The single minded proposition of this campaign is to convey that TimesJobs.com knows you're worth more and we have thousands of the better paying jobs, with the best companies in every sector." added Mr. Sundar, "TimesJobs.com has been recording over 25,000 new registrations per day, becoming the leading job site in the country and has reached this position taking on established competition in such a short span."

The Ad is the kind that breaks through clutter, taking a witty route. The creative shows the employee being given the keys to the executive restroom, pats on his back by his superiors and loud applause after boardroom presentations. His chest expands with pride – physically, with each commendation he receives. Then while he works at his desk, all pumped up – he receives his pay-slip and he literally deflates. The Punch Line – “Salary making you feel small? For better paying jobs log onto TimesJobs.com”

“The Target Audience of this campaign are young professionals, who are confident, bright, aware & pragmatic but not idealistic. They know what their worth, and what they want and how to get it. They are driven and ambitious. Gregarious but individualistic and competitive by nature. They are driven by performance, realistic about hard work, and material success is important to them.”, informed Mr. Rajat Gandhi, Chief Manager, TimesJobs.com.

The launch of this new brand campaign coincides with the beginning of the year-end appraisal, a time when employees start to re-evaluate their options and estimate their career growth paths

The TVC shall be aired across National and Regional Media Channels, viewed by young professionals, and will include major networks such as Times NOW, Star News, NDTV 24X7, CNN IBN, Zoom TV, Star One, HBO, Star Movies, Star World, Zee Café, National Geographic, Discovery, MTV, Star Ananda, Alpha Bangla, SS Music, Asianet, Star Vijay, Udaya TV, Teja TV and Sun TV.

The commercial can be viewed from -http://203.199.76.61/TJ-tvc/

- End -

TimesJobs.com, the leading recruitment portal in India has a database of over 6 million job seekers and over 15,000 clients including blue-chip companies from India and abroad. The portal has a unique functionality that it allows a job seeker to post multiple resumes, a useful feature in today’s multi-tasking environment. In addition, the massive database of over two hundred thousand jobs available on the site ensures that the search always yields results.

TimesJobs.com has recently launched the world’s first voice resume service. The service is exclusively targeted at the Business Process Outsourcing Industry in its first phase. Available as a seamless service on www.TimesJobs.com, potential and existing BPO employees can now “speak and record” their resumes, including answering a few typical questions and read a randomly system-chosen paragraph as part of their online resume. The entire technology of this voice suite exclusively resides on www.TimesJobs.com portal.

In order for the candidate to be a contender for positions across industries of various companies, the portal has a unique functionality that is imperative in today’s multi-tasking environment- it allows a job seeker to post multiple resumes. Candidates also have the advantage of submitting three separate and industry-specific resumes.

Resumes are the critical factors that ensure candidates get interview calls. Magic Resume’ was launched to provide candidates with resumes that most competently reflect their qualifications and experience, drawing upon the proficiency of qualified HR experts for this process. As an extension of its core philosophy of connecting aspirants to the job opportunity, TimesJobs.com commenced the ‘Resume Zapper’ service, which gives the candidate’s resume direct access to over 1200 of the best placement consultants in India and abroad.

Simultaneously, in order to enhance visibility and propel its reach, TimesJobs.com pioneered the means to achieve these ends by creating a synergy with Times Ascent. This way, it lets aspirants search through Ascent Ads and apply to coveted jobs, published in the newspaper, directly through the site.

In order to offer candidates another effective contact point, TimesJobs.com, launched “TimesJobs Mobile”, a mobile interface that allows the candidate to search, view, and apply for jobs simply by SMSing “Jobs” to 8888. These services have been seamlessly integrated with the Times Jobs.com Television & Radio Campaigns “Smart Jobs” on Times NOW & Zoom TV and “Let’s Talk Jobs” on Radio Mirchi, where the hottest jobs in the market are advertised every weekday. All you have to do is sit at home, watch TV, SMS and apply for a job through TimesJobs.com.

For more information, please contact -
Rajat Gandhi Aseem Seth
TimesJobs.com TimesJobs.com
98111 57374 98111 57374