3 Roses tea creates history... over 2, 00,000 fans convince Trisha

Trisha's constant concerns for superstar Vikram's addiction to 3 Roses tea have finally been put to rest.

Chennai, Tamil Nadu, October 25, 2011 /India PRwire/ -- Trisha's constant concerns for superstar Vikram's addiction to 3 Roses tea have finally been put to rest. This has been possible due to the untiring efforts of 3 Roses' loyal fans, who incessantly called Trisha assuring her that 3 Roses not only has the 'Perfect Taste', but drinking 3-4 cups daily helps contribute to good health. Trisha received over 2.2 lakh calls in two months from ardent 3 Roses fans to convince her that 3 Roses tea is healthy.

To celebrate the success of the campaign and to thank the fans for their determined efforts, 3 Roses gifted over 5000 huge balloons with the health message to fans at Marina beach on Sunday, October 23, 2011.

Commenting on this achievement, Mr. Arun Srinivas, Category Head-Beverages, Hindustan Unilever Ltd, said, "With the new campaign our aim was to bust the myth that drinking 3-4 cups of tea daily is unhealthy and to position 3 Roses tea as a perfect blend of taste and health. 3 Roses received a tremendous response to Vikram's plea from the people of Tamil Nadu. We would like to thank 3 Roses' fans for helping us convince Trisha thus making the campaign a huge success."

The overwhelming response received from the 3 Roses loyal fans who answered Vikram's plea to dispel Trisha's concerns over his health led to Trisha enduring sleepless nights. Trisha was inundated with lakhs of calls and was persuaded to believe that drinking 3 Roses is beneficial for health.

3 Roses has brought Vikram and Trisha together once again for their latest ad campaign. The campaign revolves around Vikram sipping several cups of tea wherever he goes and Trisha wondering if his addiction to 3 Roses tea is healthy. Vikram pleads fans to convince Trisha that 3 Roses tea not only has the 'Perfect Taste', but drinking 3-4 cups daily helps contribute to good health. The campaign received an overwhelming response with Trisha receiving over 2 lakh telephone calls from Tamil Nadu alone. At the end of the 2-month long campaign, Trisha is finally convinced that 3 Roses lives up to its promise of 'Perfect Taste' and also contributes to good health.

3 Roses is the market leader in the tea category in South India and is one of the largest Hindustan Unilever Limited's food brands in India.

Notes to Editor

About 3 Roses

3 Roses is the largest tea brand in South India. It enjoys market leadership in Tamil Nadu and is a dominant player in the other Southern states. 3 Roses has a strong presence in both home and out of home segments. It has two functionally differentiated variants - 3 Roses Natural Care and 3 Roses Mind Sharp. The perfect taste of 3 Roses creates that perfect tea moment where couples can spend time talking about the everyday issues that matter to them.

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