Navratna Oil to Come up With A Complete Cool Oil Range This Summer
Navratna Oil to Come up With A Complete Cool Oil Range This Summer
Tweet-- Emami Limited, the Rs 700 crore FMCG major has launched two new brands to keep you 'Cool' and 'Stress-free' this summer, Himani Navratna Oil - Lite and Himani Navratna Extra Thanda Oil. They are formulated with specially chosen 9 ayurvedic ingredients after intensive research at Emami's Research & Development Centre. Himani Navratna Oil is ayurvedic cool oil offering from the Emami stable, which is the undisputed leader in the 'Cool Oil' sub category of hair oils.
The products in this sub-category are perceived as oils with multi purpose benefits of providing relief from daily stress and solving hair and body related ailments along with the normal deliveries of beauty & nourishment provided by hair oils. Now, the above two variants of Navratna Oil will be launched all across India, providing more options to its consumers as a complete cool oil range. People today are stressed and fatigued and go through pressure and strain with everyday jobs and responsibilities.
Navratna Lite, the non-sticky, light, transparent green colored oil, with mild fragrance, is refreshing and has a soothing cool feel. 9 specially chosen ayurvedic ingredients provide relief from daily stress while two key ingredients Mahabhringraj and Green Almonds provides nourishment to the hair. Navratna Lite is available in 3 ml, 50 ml and 100 ml SKUs at a price of Rs 1, Rs 25 and Rs 45 respectively. Navratna Extra Thanda on the other hand is a stronger variant of Navratna Oil with extra cooling effect for those consumers who prefer to have a more strong experience. It is dark green in colour with coolness unmatched in it's category. Nationally it is available in 50 ml and 100 ml SKUs at a price of Rs 25 and Rs 45 respectively.
In UP and Bihar, the product is available in special SKUs of 3 ml, 200 ml and 500 ml at Rs 1, Rs 80 and Rs 175 along with the 50ml and 100ml SKU's. Navratna Oil is associated with many celebrity ambassadors for a long period of time. Amitabh Bachchan, Shah Rukh Khan, Govinda as well as many regional superstars have endorsed this product giving an edge over its competitors. Catering to the regional requirements, various regional celebrities like Chiranjeevi, Upendra, Surya, and Mahesh Babu have been roped in to endorse the brand. Association of a star with the product has stirred a lot of excitement amongst it's fans, following exponential growth for the brand.
Notes to Editor
About Emami Group:
Founded in 1974, Emami today is a Rs 2000 crore diversified business group. Emami occupies an enviable position in sectors such as FMCG, newsprint, private hospital, edible oil, bio-diesel, realty, ball pen tips manufacturing, contemporary art and retail chain with Frank Ross and Starmark in its fold. Emami Limited, the Rs 700 crore flagship company of Emami Group engaged in FMCG business, manufactures and markets trusted power brands like Boroplus, Navratna, Fair and Handsome, Sona Chandi Chyawanprash, Mentho Plus, and Himani Fast Relief. Maintaining a CAGR of 25%, Emami has footprints in 60 countries across the globe spanning over GCC, Europe, Africa, CIS countries and the SAARC. The plants and production activities of the Group are based all across India. Recently, Emami Limited has acquired Zandu Pharmaceutical Works Ltd comprising leading brands such as Zandu balm, Kesari Jeevan and Zandu Chyawanprash. Emami Paper Mills Ltd is one of largest newsprint manufacturer in the country. AMRI hospital is the largest private hospital chain in Eastern India. Emami Biotech Ltd is the only integrated plant to produce 1 lakh tonnes of bio diesel and 3 lakh tonnes of edible oil annually. CRI Ltd is one of the largest ball pen tip manufacturer in India. Emami Chisel Art is redefining the medium of art with its first auction centre in Eastern region. Visit www.emamigroup.com for more information.