Birla Sun Life Mutual Fund has added a new feature to one of its most consistently performing fund “Birla Sun Life Tax Relief’ 96”, by offering customers a unique critical illness insurance for 9 critical illnesses. The revised equity linked tax saving scheme opened on December 15, 2008. The fund aims to deliver value to the investors through long-term capital growth from a diversified portfolio of predominantly equity related securities.

BSL Tax Relief’96 with this novel feature, helps the investors avail of critical illness insurance of upto Rs. 10 Lac, till the age of 55 yrs against 9 critical illnesses.

Commenting on the launch of BSL Tax Relief’ 96 Fund with added feature, Mr. Anil Kumar, CEO, Birla Sun Life Asset Management Company Ltd, said, “Birla Sun Life Tax Relief’ 96 Fund is designed keeping in mind the requirements of investors. The fund will take care of their three financial planning priorities – tax management, wealth creation and their health needs with insurance for critical illness.”

Birla Sun Life Tax Relief’ 96 Fund offer investors the opportunity to save tax under section 80C, avail special critical illness insurance and also reap benefits of capital growth by investing in the world’s third best equity fund, as rated by Lipper. The scheme has till date declared an impressive 2160 % dividend since inception.

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About Birla Sun Life Mutual Fund

Birla Sun Life Asset Management Company Ltd., since its inception in October 1994, has emerged as one of India’s leading AMCs with an average AUM of Rs.31,901 crores and an investor base of over 21 lacs (as on 30.11 2008). It offers a range of comprehensive investment options, which includes diversified and sector specific equity schemes, hybrid funds and a wide range of debt and treasury products.

Birla Sun Life Mutual Fund has expertise in both equity & debt fund management. Equity schemes of Birla Sun Life Mutual Fund have been able to beat the benchmarks consistently and create wealth in long term for the investors, at the same time enjoying good ratings from external rating agencies like CRISIL, ICRA & Value Research.

Birla Sun Life Mutual Fund was awarded “The Mutual Fund house of the year” by CNBC TV18-CRISIL in March 2008. Birla Sun Life Mutual Fund also has the most number of 5 star rated schemes and the most number of 4 and 5 star rated schemes combined as per Value Research rating as of November 2008.

For information on award and ratings methodology, please refer to www.valueresearchonline.com and www.crisil.com. Lipper awards, ranking source: Lipper, a Reuter company.