Sony DADC and Creinse Limited Launches ArtistSpread to distribute Bangladeshi artists worldwide

Sony DADC and the Official Marketing and Distribution Partner of Sony DADC in Bangladesh, Creinse Limited, have launched "ArtistSpread", an unique regional and global music distribution platform for Bangladeshi artists.

Navi Mumbai, Maharashtra, August 31, 2016 /India PRwire/ -- World's leading music and home entertainment label Sony DADC and the Official Marketing and Distribution Partner of Sony DADC in Bangladesh, Creinse Limited, have launched "ArtistSpread", an unique regional and global music distribution platform for Bangladeshi artists. Under this platform, Bangladeshi musicians and performers will be able to choose among 3 paid distribution service platforms to distribute their content to India and global scene across 90+ distribution platforms encompassing online, telecom, streaming, e-commerce and retail distribution. ArtistSpread is the biggest music distribution platform for Bangladeshi artists regionally and globally under the endorsement of Sony DADC.

ArtistSpread will facilitate Bangladeshi artists to penetrate the Indian market through a basket of distribution platforms such as leading Indian online and streaming platforms, Indian Telecom VAS Offerings, leading Indian e-commerce platforms and music retail stores. Physical albums will also be produced from the manufacturing plant of Sony DADC and released under Sony DADC brand for sale in leading Indian music chain stores and outlets. In addition, ArtistSpread will also create opportunities for music collaboration projects with Indian and global artists.

Moreover, as value added service for all Bangladesh artistes who subscribe to the ArtistSpread platform, will be a facility to register with the biggest live events company in India. This will give Bangladeshi artists much needed exposure to the Indian music and event management community to create live events opportunity. Sony DADC will also put efforts to promote Bangladeshi artists in India through PR and marketing distribution, both in online and offline platforms. Creinse will promote the artistes through Social Media and other communication platforms.

Under ArtistSpread, Sony DADC and Creinse will choose 3 Brand Ambassadors of which two will be renowned names of the local music scene and the third will be a fresh new talent. The names of the two Brand Ambassadors will be announced soon and call out for entries for the new talent will be made by Creinse through a contest. The three music ambassadors of ArtistSpread will be specially promoted, marketed and distributed by Creinse.

An unique feature of this distribution platform is that the artists who will enroll for the services will retain the ownership of their music content while Sony DADC and Creinse will distribute the same.

Regarding the initiative, the Managing Director of Creinse,Rabeth Khan said, "Here an artist not just gets a random launch pad and distribution network, it's a Sony launch pad, the only such network in Bangladesh that ensures regional and global spread across all channels - Retail, E-Commerce, TELCO, Streaming & Digital. ArtistSpread will enable Bangladeshi artists to create a market for them in India." He also emphasised on the new concept of "Day-Date Launch" which means that, after signing the agreement with ArtistSpread, the music contents of the artists will be launched simultaneously in over 90 platforms around the world including India.

On the association with Creinse and the roll out of ArtistSpread platform in Bangladesh, Managing Director of Sony DADC, Rajat Kakar said, There is tremendous amount of Musical talent in Bangladesh and recent years have witnessed a growing interest in India towards music emanating from there. With ArtistSpread we hope to channelize this talent and create a platform for bringing the best from Bangladesh to the world in conjunction with our able and professional partners - Criense. We hope to be the catalyst that ignites the Bangladesh Music Industry !

Notes to Editor

About Home Entertainment Services by Sony DADC

Home Entertainment Services by Sony DADC is a division of Sony DADC Manufacturing India Pvt. Ltd. (A 100 % subsidiary of SONY Corporation of Japan). Sony DADC has blazed the highest of quality manufacturing standards on all recorded formats including Compact Discs, DVDs, Blu-ray & 3D Blu-ray discs and is the preferred Global partner to all major International Studios.

Home Entertainment Services represents the forward integration foray of Sony DADC Manufacturing into the direct Licensing, Distribution & Marketing of Home Entertainment content in India. The venture is the leader in the retailing of home entertainment products in the country and brings an innovative & path breaking approach to the marketing & distribution of the same. Home Entertainment Services by Sony DADC has the Home Video license for major Hollywood studios like Sony Pictures Home Entertainment (SPHE), Warner Home Video (WHV), Walt Disney Studios Home Entertainment (WDSHE) and National Geographic in India. Sony DADC also has the license for Sony Music, Warner Music, Times Music and Saregama contents in the music vertical for exploitation across all physical formats.

Sony DADC has successfully entered the arena of Entertainment Distribution for Independent Artistes and Labels by utilizing its networks of Physical and Digital Distribution to promote the spread of Music across the Globe.

About Creinse Limited

Creinse Limited is an out of the box innovation driven company aspiring to work in the areas of consumer engagements, music, sports, lifestyle, social business, CSR, live event, television content syndication and innovation. Creinse Limited is the Official Content Syndication Partner of Viacom International Media Networks (MTV Asia) in Bangladesh. Creinse is also the Official Marketing and Distribution Partner of Sony DADC in Bangladesh. Most recently, Creinse has also become the Official Syndication and Brand Services Partner for Sony Music in Bangladesh. Creinse has also created milestones in the live music scene by bringing global music performers lIke Bryan Adams, MLTR, Julian Marley, Gilby Clarke and Asha Bhose to Bangladesh. For more information, log on to facebook/ArtistSpread & facebook/SonyDADCBengali.

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