Lucky Ali Releases His New Album - Xsuie
Album exclusive online downloads
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-- After a hiatus of almost five years, Lucky Ali is back. He will officially launch his mega album 'Xsuie', with a music video in March.
"I've been away for most of the time, but not away from making music," says Lucky who has created cult classics like O Sanam and Dekha Hai Aise Hi, besides making his mark as an actor in films like Kante and Sur before the sabbatical. "During the break period I spent time within myself and pursued my goals and the music kept tracking along. I find myself at a loss when trying to follow the dictates of market forces and music companies. But I need to say what I need to say and be done likewise. To be able to express this inherent urge and being able to do it comprehensively is what gives me the greatest satisfaction as an artist. And pursuing my inner music at my own pace is exactly what I believe I did in the last five years."
'Xsuie' is 'at your pace' a fusion of music, it ranges from balladic to anthemic, to lyrical, and yet remains simple in form. The album is in 3 parts and will contain 24 tracks of Ali's works including Dil Gaye Jaa, O Rahi, With You, Sea of Life, Yeh Zindagi and others. These are available as downloads online from aggregators such as nimbitmusic.com/luckyali and bluefrogsounds.com. The album will go online at itunes, amazon.com, rhapsody, cdfreedom etc in the coming months as the build gets larger. "I have deliberately avoided distribution in physical format in the form of CD or tapes for the present moment as well as the mobile market. The online medium empowers the artist to interact with his fan base directly and connect with music lovers the world over and hence there being no compulsions to be adhered to (apart from the obvious ones) there's scope towards greater creative freedom and awareness." says Lucky.
"Trends are changing faster and people are more digital savvy. The present time demands change and the digital media platform is the present future. Moreover, the digital media is very accessible. One does not need to rush to stores if they don't want to, in fact it's the other way round, the store comes rushing to you on your mobile phone or through your computer." explains the singer.
Anyone can listen to the songs for free. There is a download fee if the listener chooses to own the music. Downloads are available on www.nimbitmusic.com/luckyali, www.bluefrogsounds.com/luckyali, or www.luckyali.com. Another important factor is the high quality of sound. CD quality is not necessarily capacitively true to sound, the sound quality is limited as all old technology is and also makes it susceptible to further degeneration.
The album also marks Lucky Ali's debut as a director. The music video captures the essence of his music and his persona. "It's about the way I feel" says he.
Notes to Editor
About Lucky Ali:
Son of the legendary film comedian Mahmood, Lucky is known for his simple ballad style singing he made his debut with the album Sunoh through BMG. And later he released the albums Sifar and Aks through his association with Sony Music. His songs 'Na tum jaano na hum' and 'Ek pal ka jeena' became huge hits and he won the Filmfare award (best male playback singer) for the former.
Lucky's wanderlust has taken him many places. He has bred horses, been an oil rigger off the coast of Pondicherry in South India, is a farmer with a strong opinion on organic methods in farming and a traveler. His passion includes singing, acting, song writing, and composition.
