Mrida Greens expands its Plant Extracts Business
Mrida Greens & Organics, a Mrida Group entity that supports cultivation and collection of high value crops, plants and herbs, today announced expansion of its product portfolio to include 5 more herbal extracts to its existing and highly successful Aloe Vera Extracts.Tweet
-- Mrida Greens & Organics, a Mrida Group entity that supports cultivation and collection of high value crops, plants and herbs, today announced expansion of its product portfolio to include 5 more herbal extracts to its existing and highly successful Aloe Vera Extracts.
Mrida Greens supports high value, nutritional and medicinal crops and promotes healthy products and traditional Indian remedies to the consumer. This is undertaken, while ensuring remunerative prices and sustainable livelihoods for small and marginal farmers and remote rural communities.
At its facility in Umbergaon, Gujarat, Mrida Greens and Organics has been processing Aloe Vera dry extract and selling it to Neutraceutical and Ayurveda Companies. The company has developed 5 more herbal extracts for its customer base - these include Noni, Vijaysar, Shtavari, Amla and Shankhapushpi Extracts.
"Our core focus at Mrida is to promote collection and cultivation of healthy, organic plants and herbs by rural communities as a sustainable livelihood and income enhancement opportunity. We ensure that the nutritional value of the product is retained through minimal processing, so as to provide high quality products to our customers, and maximum health benefits to the end user", says Mr. Manoj Khanna, Co-Founder and Chief Executive, Mrida Greens and Organics Pvt. Ltd.
Mrida Greens began with processing Aloe Vera to produce its powdered extract at its herbal extraction unit in 2015. AloeVera promotes stomach and liver health, encourages digestive benefits, sustains healthy immune function and offers a daily infusion of key nutrients.
The new dry herbal extracts include Noni(Morinda Citrifolia) that supports immune system and cleanses digestion. Noni also enhances body's ability to absorb nutrients. This natural fruit is power-packed with a broad spectrum of naturally occurring compounds including amino acids, proteins, fiber, iron and antioxidants to fight free radicals.
Vijaysar is effective for controlling blood sugar, while Shatavari is a tonic for women because of its strong actions on the female reproductive system. Shatavari also has other benefits, such as digestive, anti-ulcer agent, antioxidant, anticancer & liver protection abilities.
The other new products include Amla, which is an excellent antioxidant, and helps in cholesterol and blood sugar control. Amla also helps improve memory. Shankapushpi is highly nourishing to the nerves and brain. It invigorates the general function of the body, and helps dispel nervous energy due to stress and tension, easing blood pressure in the process.
"The additions to our extracts business are the result of painstaking research and development in the category. We also plan to facilitate processing and value addition such as initial cutting, pruning, cleaning and compaction of the produce at the rural community level itself, so that more economic benefits can accrue closer to the source of cultivation. We intend to facilitate such value added activity, including training, skill development, and financing', adds Mr. Khanna.
"We are excited at the opportunities that the expanded range will bring to the health and wellness segments", says Arun Nagpal, Co-Founder and Managing Director, Mrida Group. "Mrida Green's approach towards value addition close to the source fits in well the overall Mrida Group Philosophy of building business models that support economic upliftment opportunities for the underserved rural communities".
Notes to Editor
About Mrida Greens:
A Social Business Venture incorporated in February 2014. The Mrida (Sanskrit for Soil) Group seeks to build sustainable and scalable, financially viable business models aimed at holistic rural development. Mrida has chosen to work primarily with underserved rural communities at the Base of the Pyramid, which have by and large been forgotten and neglected even as development takes place all around them.
Mrida Greens & Organics Pvt. Ltd. - a Mrida Group entity, supports cultivation and collection of high value crops, plants and herbs, and promotes healthy products and traditional Indian remedies to the consumer, while ensuring remunerative prices and sustainable livelihoods for small and marginal farmers and remote rural communities.
Mrida Greens has set up a herbal extraction unit in Umbergaon in Gujarat, spread over an area of 5000sq feet, and benchmarked to global standards in terms of plant and machinery and processes. The facility has the capacity to produce 6-7 tonnes of aqua based herbal extracts per month.
Most such facilities in the MSME segment today are in the unorganized sector. With the latest machinery such as Extraction Units,Spray Dryers, Tray Dryers and Roll Compactors in addition to blenders, pulverizers, and so on, adherence to global standards of Good Manufacturing Practices to ensure that the products extracted are of the best quality and in the most hygienic conditions, Mrida aims to set the benchmarks in the organized sector.
Mrida Greens' Umbergaon facility today mainly targets B2B customers including Ayurvedic and Nutraceutical Companies with a product range of plant based extracts. Moving forward, the Company plans to add on more high value products and enter the B2C segments with health and wellness related products. Expansion plans include additional plants in other locations, and global customers.
Mrida Greens has also set-up a solar dryer at laboratory level in order to test the possibilities of sun drying various herbs without boiling them. This will ensure higher nutrient value in dried herbs before it reaches Mrida's extraction unit. Eventually this will reduce the work and cost at farmer's end and also increase their remuneration since they will be providing better quality dried herbs.
The Mrida Greens Business closed FY 2015-16 with revenues of Rs. 1 cr. It is expected that these revenues will be around 4 Cr in the current FY (when the business will start making cash profits as well), moving progressively up to Rs. 20 crores in 2020.