Hubert Burda Media acquires luxury publisher EMM in India

Burda International has expanded its Asia portfolio with the acquisition of Indian media house Exposure Media Marketing (EMM)

New Delhi, Delhi, July 2, 2013 /India PRwire/ -- Hubert Burda Media Pvt Ltd., a Burda International subsidiary incorporated in November 2011, received authorization from the FIPB (Foreign Investment Promotion Board) of India for its acquisition of 100% of the equity shares of Exposure Media Marketing Pvt. Ltd., a company founded in 2003 by Rajiv and Parineeta Sethi.

Hubert Burda Media has had a presence with direct investments in India since 2008. Burda currently has plans to invest around 150 crores (1.500.000.000 INR) in the next years to strengthen it's position on the Indian market in the fields of printing and special interest magazine media. India plays a key role in the international expansion strategy of Burda, due to the promising development of the dynamic local marketplace.

"EMM is a perfect platform through which to expand our activities in the important and dynamic Indian market. According to the World Wealth Report, India experienced a 22.2 percent growth in its High Net Worth Individuals' population last year. This surge is creat-ing a market with increasingly sophisticated tastes, hungry for luxury experiences", says Burda Asia CEO, Julie Sherborn. "EMM has a compelling portfolio, offering an exciting range of specialised brands targeting this growing segment. The acquisition conforms perfectly with our strategic focus in the pan-Asian region."

Added Massimo Monti, Managing Director of Hubert Burda Media India: "One of the main strengths of EMM is the company's database of affluent, influential individuals, con-stituting a very desirable target group for luxury advertisers. We are delighted that Parineeta Sethi will continue to work with the company as a member of the board of directors and will help further develop our magazine and event portfolio".

EMM publishes the Indian editions of AsiaSpa, Millionaire Asia, Asia-Pacific Boating, Selling World Travel, Designer Mode and Audi magazine. It also hosts a range of key events and trade fairs, including the Millionaire Summit, Precious Golf and the AsiaSpa Wellness and Beauty Exhibition.

"Our aim when we started the company 10 years ago was to identify key audiences and develop trusted brands to service those segments," said Parineeta Sethi. "We are delight-ed to be joining the Burda International media group through which we can drive the brands to even greater effectiveness."

Notes to Editor

About Burda International

Burda International GmbH is active in 17 markets and currently publishes over 230 maga-zines as well as a large number of digital media services. Burda International is a leading publisher in Central and Eastern Europe and rapidly expanding in the Asian markets. More than 2,400 people work for Burda International. HUBERT BURDA MEDIA - CORPORATE COMMUNICATIONS Arabellastraße 23, 81925 München . Telephone +49 (0) 89/92 50-25 75 . Telefax +49 (0) 89/92 50-27 45

Burda GmbH - Sitz Offenburg, Registergericht Freiburg i. Br. HRB 470356 Geschäftsführung: Holger Eckstein, Dr. Paul-Bernhard Kallen (Vorsitzender), Philipp Welte, Stefan Winners


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