Head & Shoulders, Parachute and Wills Lifestyle emerge as top brands in Complete Wellbeing Survey
The Complete Wellbeing Health and Happiness Brand Survey 2009, conducted in association with global research company Synovate, has thrown up interesting consumer perception trends with 88 brands sharing the top 10 ranks across the three different categories: only health, only happiness, and health and happiness together
Tweet-- Complete Wellbeing magazine recently commissioned a pioneering survey to identify the role of brands in the two most important pursuits of a consumer’s life—health and happiness. For the survey, respondents were asked to vote for brands they perceived as representing only health, only happiness, and finally, both health and happiness.
Procter & Gamble’s Head & Shoulders [H&S] emerged the grand winner by attracting maximum votes in the comprehensive category, Health-and-Happiness. Parachute from Marico Industries bagged maximum votes for its association with Health, while Wills Lifestyle from ITC Group received highest votes for Happiness.
H&S can be called the Sachin Tendulkar among brands. Last year, Indians chose Tendulkar in a similar survey conducted by Complete Wellbeing to identify India’s role models of health and happiness. By receiving the maximum votes in the health-and-happiness category, H&S has bagged the same honour.
When asked why Indian consumers associate health and happiness with H&S, Sonali Dhawan, Director of P& G Beauty said, “H&S gives everyone the freedom to be themselves by trying to fight dandruff and preventing visible flakes from coming back while ensuring that hair remains beautiful.”
Conducted by global research company Synovate for Complete Wellbeing magazine, the Complete Wellbeing Health and Happiness Brand Survey 2009 engaged respondents in the SEC A category from Delhi, Mumbai and Bengaluru—three cities that best represent urban India’s lifestyle choices.
“Consumers buy brands for their intangible value propositions. As health and happiness emerge as the top propositions that consumers seek, brands are increasingly weaving them into their brand promise,” says Manoj Khatri, editor-publisher of Complete Wellbeing explaining the rationale behind the survey.
Together in all three categories, as many as 88 brands feature in the first 10 ranks —27 in the health only category, 15 in happiness only category and 46 in the health and happiness category. Maggi, Lakme, Sundrop, Dettol and Tata Salt are some other brands that have figured in the top of the health-and-happiness list.
Besides Parachute, Tiger Balm, Crocin, Dabur, Lifebuoy and Saridon are at the top of the health list. For happiness, Philips, Onida, Sony, HP-Compaq, IBM-Lenovo and Samsung find favour among consumers.
The results of this survey offer fresh insights into the brand perceptions and brand choices of consumers based on their relevance of the brand in their lives.
A comprehensive coverage of the survey is published in the August 2009 issue of Complete Wellbeing, available on stands and in leading bookstores across the country.
The full report will soon be available on http://completewellbeing.com
Notes to Editor
Complete Wellbeing is a unique magazine about living a happy life. It is a lifestyle magazine with a 360 degree view of wellbeing. The magazine is based on the concept that we are integrated individuals and there is a deep-rooted connection our emotions and our health.
The magazine features topics on Mind and Emotions, Health and Healing, Beauty, Fitness and Spirituality. For its content, Complete Wellbeing relies only on experienced and qualified professionals known for their expertise. Complete Wellbeing is published monthly and is available in 120 cities and also online on http://completewellbeing.com/. Celebrities that have graced the Complete Wellbeing cover include Shilpa Shetty [August 2008], Sachin Tendulkar [December 2008], Shah Rukh Khan [January 2009], Akshay Kumar [February 2009], Kajol [March 2009], Lara Dutta [April 2009] and Amitabh Bachchan [May 2009].