Announcing the launch of two path-breaking children magazines: TOOT and HOOT
It's big news for the little ones - and their parents!
Tweet-- HOOT and TOOT are targeted at two segments: TOOT is a learning tool for preschoolers, while HOOT caters to children between 7 to 11 years.
These magazines are published by Impulse Marketing, a pioneer in innovative direct selling. The content partner for this initiative is Hachette India, the Indian arm of one of the largest publishing group worldwide.
“There’s a pressing need in the market for high-quality children’s magazines that respond to the informational needs of today’s child and provide for them in a way that’s attractive and inviting,” says Sanjay Bakshi, Partner, Impulse Marketing. “Our experience in selling children’s books has given us deep insights into what both parents and children want – and they have both felt the need for such magazines for a long time.”
Impulse Marketing has combined its years of experience in direct marketing with editorial inputs and content management from Hachette India, the Indian arm of the Hachette UK, the largest and number 1 trade publishing group in the UK. “TOOT and HOOT are the answer to every parent’s prayers,” says Vatsala Kaul Banerjee, Editorial Director, Children’s and reference Books, Hachette India. “The magazines are of very high quality both in terms of content and production, and strike the perfect balance: They teach without being preachy and boring, and entertain without being trivial.”
The emphasis in both the magazines is on learning through fun. “HOOT and TOOT open up an enchanting world of discovery, imagination and creativity for today’s children,” says Vidya Mani, Editor of Toot and Hoot, and former editor of children magazines Chatterbox, Quest and Junior Quest. “Their pages are packed with an interesting mix of content from the best children's writers, illustrators and designers. The magazines, conceived as every child's best friend, seek to introduce and foster the pleasures of reading in children.”
TOOT
The play and learn magazine
Research has proved that the key to a smart and confident child is the amount and quality of time spent with parents or other adult family members having fun and learning at the same time. Enter TOOT for this milestone age group! This magazine for preschoolers and early-schoolgoers is a platform for learning as well as interaction between the parent and the child. TOOT will not only open up a whole new world of discovery for early learners but will also introduce them to new ideas while reinforcing what they already know. On-page activities, things to make and do, and teaching tools are guaranteed to help little ones learn, and enjoy learning.
Highlights
- Beautifully illustrated picture stories that make children eager to read on their own
- Simple, engrossing, double-duty stories to entertain and teach children
- Vivid illustrations and the child-friendly type size will draw every reader into the magazine
- Easy to read information pages make the best use of fascinating photographs
- Fun activity pages that introduce and develop visual, verbal, counting and recognition skills
- A special counselling section for parents and parent-child activities and interaction
HOOT
The learn and grow magazine
In today's competitive world, parents are looking for ways to encourage their children to read, develop a love of learning and expand their knowledge beyond merely textbooks. HOOT magazine will keep the kids a step ahead with its variety and range of content. It offers carefully selected and attractively designed collection of articles on diverse subjects, superb stories and poems, art and craft activities will keep children excited. Its contests will encourage creativity, knowledge application and participation. HOOT is going to be one of the few things that parents and children both equally like and will fill a deeply felt vacuum in the magazine market.
Highlights
- Lively stories and articles that engage and encourage children to read, stimulate their imagination, inspire original thinking and teach new concepts
- Easy to follow, step-by-step instructions for activities
- Well researched puzzles and contests
- Carefully selected information that forms a ready reference for projects, or just for fun
- Colourful activity pages that develop visual, verbal and thinking skills
CONTENT PARTNER
Hachette India was set up in May 2008 as the Indian arm of the UK's number 1 and largest trade publishing group. Hachette UK is owned by Hachette Livre, the global publishing group based in France, which is in turn a wholly owned subsidiary of Lagardere Group. This group includes several publishing companies such as Hodder & Stoughton, Headline, Orion, Little Brown UK among others. Its long and proud record of publishing excellence includes author brands such as Enid Blyton, Asterix, Stephen King and Robert Ludlum.
The Lagardere group also has the world's largest magazine publisher in Hachette Filipacchi, which publishes the internationally acclaimed Paris Match and Elle magazines, among others.
Magazine Details
Launch Issue:April 2009
Page Extent: 56 pages
Size: 8 ½ in x 11 in
Paper: 70 gsm Art (Inside), 90 gsm Art (Cover)
Frequency: Monthly
Notes to Editor
Established in 1999, Impulse Marketing pioneered the way educational books are sold and distributed in the country now. Our innovative and aggressive marketing strategies and volume sales have made us the country's largest booksellers. We are now entering the magazine market as a publisher-distributor and are going to utilize our current distribution network to promote HOOT and TOOT.
- Over 3 million books (family reference, self help) sold through our channel last year.
- Our distribution network (direct marketing) comprises a dedicated 4,500 sales staff in more than 180 offices across 125 cities.
- We work with some of best names in publishing industry (Oxford University Press, Penguin, Encyclopaedia Britannica and Dorling Kindersley)
- We have offices in Middle East, Philippines, Sri Lanka, Nepal, and Bangladesh.
- Our endeavour is to bring high quality product at an affordable price to customers.