Roots Corporation Limited, a wholly owned subsidiary of the Indian Hotels Company Limited, launched its GenNext ‘Smart Basics’ Hotel – Ginger in Ludhiana. Ginger’s first hotel in a shopping mall was inaugurated by Shri Komal Kumar Jain, Chairman, DUKE Group, Ludhiana, in the presence of Mr Prabhat Pani, Chief Executive Officer & Director, Roots Corporation Limited and other dignitaries. The 99-room Ginger Hotel is located on the top two floors of the The Gold Souk Mall, G T Road, Jalandhar Highway.

Speaking on the occasion, Mr Prabhat Pani, Chief Executive Officer & Director, Roots Corporation, said, “The launch of Ginger Hotel in Ludhiana is an important milestone for the company as it is the first property in a shopping mall, catering to the evolving needs of the tourists. Ginger’s presence in Ludhiana will enable us to offer contemporary services at value pricing to the business and leisure travellers in the region. We have maintained that ‘Smart Basics’ refers to the philosophy of providing well thought-out facilities and services to guests at value pricing. At Ginger Ludhiana we have introduced ‘Smart Deal’ concept wherein advance booking and payment will fetch rooms at rock bottom price of Rs 1299/-. “

The Ginger Hotel in Ludhiana is the 15th hotel which it has added to its fast growing national portfolio. The hotel has individually air-conditioned rooms equipped with electronic locks, a work area, a 20-inch LCD television with satellite channels, direct-dial telephone including STD facility, mini-fridge, tea/coffee maker and posturepedic mattresses.

Other guest facilities at the hotel include meeting room, gymnasium facilities, a cyber café, 24-hour reception, automatic check in kiosk, ATM, vending machines, digital safe deposit boxes, 100% power back up, as well as wi-fi connectivity in the public areas and individual rooms. Ginger Hotel, Ludhiana has tied up with Café Coffee Day to provide a youthful, simple and affordable eating option to its customers.

Ginger Hotels has expanded in cities like Bangalore, Mysore, Haridwar, Bhubaneshwar, Puducherry, Durgapur, Pune, Nasik, Thiruanantpuram, Pantnagar, Vadodara, Agartala, and Goa. Work on Ginger Hotels has commenced in Tirupur, Guwahati, 2nd hotel in Pune, Jamshedpur and Mangalore amongst other destinations. These locations have been identified after detailed studies across various parameters such as potential of the market, clusters of clientele and peak periods among others. Ginger Hotels plans to launch 30 hotels by 2010.

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About Ginger Hotels

Indigenously designed and developed by IHCL, the guiding principle behind the design of Ginger Hotels was to create a unique ‘space’ that is conducive not only for guest comfort and relaxation but also for their work requirements. The designs of the hotel, from the rooms to the furniture and lighting systems, have been thoughtfully created to offer users a unique sense of welcome.

Ginger Hotels characterize freshness. The Ginger Hotels are modern, modular and scalable, providing guests with a consistent experience. These hotels have 100 / 150 well-appointed rooms, with a choice of single, twin and queen sized rooms. Priced at affordable rates, Ginger Hotels have created a new category in the domestic hospitality landscape, while giving a major fillip to Indian tourism and other ancillary industries. The primary objective behind the launch of these hotels is to provide a superior product offering and consistent experience to travellers, far beyond the present offerings in the industry.

About Roots Corporation Limited

Roots Corporation Limited (RCL) is a wholly owned subsidiary of the Indian Hotels Company Limited (IHCL). Incorporated in December 2003, RCL operates GINGER, a first-of-its-kind category of ‘Smart Basics’ hotels. The first GINGER hotel was launched in Bangalore.