With avant-garde franchise systems, seamless state-of-the-art technology complemented with chic and stylish hotel designs, the 2 brands, Continent Hotels & Resorts will serve exclusively the 4 and 5 star market, whilst the Ancyra brand is firmly focused in the mid-market hotel sector, introducing a refreshingly modern and stimulating hospitality experience that inspires our guests' imagination.

With rapid economic growth, hotel developers, owners and operators require hospitality management groups that have a strong and consistent brand essence and a focus onquality to manage their properties. They understand that this is required to ultimately out-perform the competition. The success we have had with our brands is a vote of confidence in our hotel management expertise says Managing Director Ethem Zagikyan. www.continenthospitality.com

Key markets for the international hotel group include: China, Russia, and Western Europe. The Middle East region, which is witnessing 10% year-on-year growth, will also be an important market for CHR, according to Ethem.

The new company will oversee the operation, marketing and further development of both Continent Hotels & Resorts and Ancyra hotels and Inns, leveraging the strength of the two hotel brands and increasing their marketing reach. The opportunity also exists of future expansion by taking on similar properties.

This is the first step for Continent Hotels and Resorts as well as Ancyra hotels by creating a presence in China, India and Europe. We aim to increase our property portfolio through, joint venture partnerships, regional and national franchise agreements. Our franchise plan is unrivalled in the hospitality industry and we are firm believers that Europe represents excellent market conditions for a new dynamic hotel brand.

The prospects for Europe appear to be strengthening rather than weakening which will bring renewed interest. This will be reinforced by current sentiment, which believes asset prices having softened will now harden, causing a greater convergence between buyer and seller expectations. As a result we believe, our expansion plans coupled with our dynamic brand will be welcomed in the EU, and our other key identified destinations. We consider the UK our Gateway to Europe says Managing Director Ethem.

With offices in Russia, Turkey and the UK the company is firmly placed to realize it’s expansion programme.

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Editor Notes: Continent Brand and Brand standards was formed in 2003 by Mr. Zagikyan and registered this Continent Hotels and Resorts as trademark.

For further information please visit
Website www.continenthospitality.com
Email development@continenthotels.com
UK contact. Patrick Mauser, Franchise Director.
Tel. +44 01352 770180
Mon. 07707 863644