71 Million People Claimed to have used Internet in 2009
71 million people claimed to have used internet in 2009 according to the Internet in India [I-Cube] Report published by the Internet and Mobile Association of India [IAMAI] and market research leader IMRB here today.
Tweet-- 71 million people claimed to have used internet in 2009 according to the Internet in India [I-Cube] Report published by the Internet and Mobile Association of India [IAMAI] and market research leader IMRB here today.
Active users, those who use internet at least once a month according the international standards of reckoning, rose from 42 million in September 2008 to 52 million in September 2009 according to the study, registering a year on year growth of 19%. The 'claimed users' is an important category for understanding future trends in active user base.
This surge in number has been primarily due to the increased numbers of the users in the remote urban pockets (small metros and towns) and among lower socio-economic classes (SEC C, D &E). This development has been more striking this year as the combined usage of these geographies and classes have overtaken top cities and higher socio-economic classes in numbers.This finding clearly indicates that the Internet has reached to remote masses in urban India.
The report further states that Internet usage has gone up from 9.3 hrs/week to 15.7 hrs/week i.e. a steep 70% rise. The reason can be attributed to innovative content delivery, better applications and its increased use for entertainment purposes, which comprises downloading music or videos, socializing through social networking sites and expressing one's own opinions and views through micro-blogging and user-generated content sites.
Youth continues to drive the surge in Internet use and form major portion of the total users. Among youths, the Internet is primarily being used for searching general information and for entertainment.
Commenting on the report, IAMAI president Subho Ray said: "While we are happy to note while people in the smaller towns are taking to internet seriously, for a deeper engagement we need to provide them the best innovations in the language of their choice, at an access cost that does not pinch and through a device that they have. Only then this engagement is going to be sustainable."
Notes to Editor
About IAMAI
The Internet & Mobile Association of India (IAMAI) is a not-for-profit industry body registered under the Societies Act, 1896. Its mandate is to expand and enhance the online and mobile value added services sectors. It is dedicated to presenting a unified voice of the businesses it represents to the government, investors, consumers and other stakeholders. The association addresses the issues, concerns and challenges of the Internet and Mobile economy and takes a leading role in its development.
About IMRB International
Established in 1971, IMRB International is a pioneer in market research. A member of the Kantar Group WPP's information, insight and consulting division; IMRB's footprint extends across 11 countries - India, Pakistan, Bangladesh, Sri Lanka, Dubai, Saudi Arabia, Egypt, Singapore, Malaysia, Korea and UK.
With over 1200 full time staff, IMRB provides high quality conceptualization, strategic thinking, execution and interpretation skills. IMRB International is the only research company in India that offers such a wide range of research based services to its clients. IMRB International's specialized areas includes consumer market research both quantitative and qualitative, industrial market research, business to business market research, social and rural market research, media research, retail research, and consumer panels.
For further queries please contact:
Mr Faiz Askari, Media Counsel, IAMAI 91-9871762630
*For charts and illustrations, please email me your request at faizaskari@gmail.com
