Bookmyshow.com & I-mint partner to offer India's first-ever loyalty program for entertainment buffs
Alliance offers rewards on ticket bookings for movies and plays nationwide.
Tweet-- There’s good news for all I-mint and Bookmyshow.com customers across the nation. Bookmyshow.com, India’s largest online entertainment ticketing service provider today announced an alliance with I-mint for the first ever l-mint customer reward program. This first-of-its-kind ‘Earn and Burn’ initiative offers entertainment buffs the advantage of being able to earn loyalty points on their I-mint cards when booking tickets for movies and plays nationwide. These earnings can then be redeemed through Bookmyshow.com as gift vouchers of different denominations, which can then be used for future purchases on Bookmyshow.com.
The alliance between BMS and I-mint will help customers to earn and redeem points on purchase of tickets on bookmyshow.com Bookmyshow has integrated a system that helps I-mint customers to earn points on purchase of tickets for movies and plays, and burn their points for a Bookmyshow Gift Voucher, which will enable them to buy tickets. Keeping in mind the nature of the program and to benefit a broad spectrum of customers, the voucher value is kept low ranging from Rs 249-Rs 999. Thus Bookmyshow is now probably one of the simplest options to redeem I-mint points.
Bookmyshow’s CEO and co-founder Ashish Hemrajani says, “We, at Bookmyshow, are delighted to provide I-Mint’s customers a platform to earn points while purchasing tickets on Bookmyshow. What’s more exciting is that I-mint customers can now redeem their points for movie tickets which have a low transactional value and don’t need to wait to build up a large point’s base to get rewarded.”
Together this partnership hopes to introduce benefits to both I-mint and Bookmyshow customers.
Notes to Editor
About Bookmyshow.com
Founded in August 2007 Bookmyshow.com is a Big Tree entertainment venture, invested in by the Network 18 group. Bookmyshow is one of India’s largest movie ticketing service which sells tickets for more than 600 cinema screens in 145 theatres spread across 50 cities in the country. Allowing customers to log-on to bookmyshow.com and booking their tickets online using a credit card, debit card, net banking or even gift vouchers; by calling 39895050 to make the booking, or through GPRS enabled mobile handsets, http://wap.bookmyshow.com
About I-mint
I-mint was launched on 1st August 2006 as India’s first Multi Partner Rewards Program wherein Airtel, HPCL, ICICI Bank, Air India, Lifestyle and MakeMyTrip.com joined hands to create a single rewards platform powered by sophisticated technology. I-mint gives its members an opportunity to earn I-mint points rapidly at the participating I-mint partners and merchants leading to faster redemption of rewards. Currently I-mint has a consumer base of over 6 million members nationally and is available in 25 cities across India with a merchant base of over 2500 across several cities