AdBhai.com is an online marketplace that plans to remove trust issues between buyers and sellers which have stunted the growth on online marketplaces in India. The sleek Web2.0 look, powerful search capability and ease of posting ads makes the site well set to attract the internet generation crowd. The features on this site make you wonder why other Indian sites don't focus as much on the user experience. One thing that is immediately obvious on this site is the lack of paid advertisement banners, nasty pop-ups or even Google ads for that matter. Commenting on the lack of banner or Google ads, Neenad Desai, co-founder, AdBhai.com says, "It was hard for us to envision banner or text ads on a site whose sole purpose is to show free classified ads. Ads on classifieds site just doesn't seem right for a user experience at this point. Users are guaranteed to find more relevant and fresh ads on AdBhai.com than any other Indian classified site. AdBhai.com uses proprietary technology to scour the web for ads and weed out the ones that appear to be spam. Our goal is to become the 'one-stop shop' where you can find almost anything that one wants".

AdBhai.com is a no-frills classifieds portal. It allows you to search ads, post ads and set alerts on categories that are of interest to you. "If you look at sites like Sulekha.com, Kijiji.com and Sify.com, they have many short comings that take away from the user experience. For example, users have no idea what is going on with Sulekha.com. It is quite cluttered and it tries to be everything for everyone", says Desai. "On some sites, it is hard to differentiate between classified ad and a banner ad. Kijiji.com for example dumps Google ads in places where they don't have classified ads, thus misleading the user and making money on the clicks. This strategy will not work in the long run. The founding team for AdBhai.com is very passionate about the classifieds space and plans to deliver value to the users", explains Desai.

AdBhai.com is one of the first Indian classifieds sites to experiment with Google Friend-Connect. Friend-Connect allows you to use your Orkut and GTalk user ID to log in, post comments and invite your Orkut and GTalk contacts with the click of a button to AdBhai.com. This gives the classifieds a social aspect which is very important in India. It has only been a few months since Adbhai.com was launched in 12 cities and there are already thousands of advertisements on the site.

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