Max Bupa Heartbeat Health Insurance Plan recognised as Innovation of the Year at the Golden Peacock Awards 2015

Max Bupa Health Insurance has been awarded the coveted Golden Peacock Award 2015 for its flagship product Heartbeat Health Insurance Plan. Heartbeat is the most comprehensive family cover in the market with a host of customer centric features, which has been designed to fulfill evolving health needs of Indian families. The award was presented by His Highness Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Culture, Youth and Social Development, Government of U.A.E, at a special ceremony in Dubai which was attended by noted industry leaders.

New Delhi, Delhi, April 22, 2015 /India PRwire/ -- Max Bupa Health Insurance has been awarded the coveted Golden Peacock Award 2015 for its flagship product Heartbeat Health Insurance Plan. Heartbeat is the most comprehensive family cover in the market with a host of customer centric features, which has been designed to fulfill evolving health needs of Indian families.

Commenting on the win, Somesh Chandra COO & CQO, Max Bupa said "It is a moment of great honour for us to be conferred with this prestigious award. Innovation is a continuous goal at Max Bupa and our flagship product Heartbeat has been recognised as a benchmark of innovation in the industry. It represents our commitment to develop and provide innovative products in line with the evolving health needs of Indian families."

Max Bupa Heartbeat Health Insurance plan distinguishes itself from other plans available in the market with the introduction of many first of its kind features like worldwide cashless treatment for 9 critical illnesses and emergency medical evacuation through Bupa International network in 190 countries, wide flexibility in sum insured for individuals, ranging from Rs2 lakh to Rs1 crore, enhanced family coverage upto 14 relations in a single policy and option to enhance upto 50% sum assured on renewal, irrespective of claim history. Since its inception in 2010, Max Bupa has been at the forefront of introducing innovative industry first features like coverage for extended families under one policy, any age enrollment, lifelong renewability, cashless claims within 30 minutes, among others.

The Golden Peacock Awards is a set of prestigious national and global awards aimed to improve productivity and quality in organizations while the sub category 'Innovative Product/Service' is designed to spark creativity and to encourage innovation. The award was presented by His Highness Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Culture, Youth and Social Development, Government of U.A.E at a special ceremony which was attended by noted industry leaders.

Notes to Editor

About Max Bupa Health Insurance

Max Bupa is a, 74:26, joint venture between Max India Limited, a multi-business corporate with expertise in life insurance and health care and Bupa, a leading international healthcare provider with 65 years of healthcare knowledge. Max Bupa brings together a combination of Bupa's Health Insurance and customer service expertise with Max India's understanding and experience of the Indian health and insurance sectors. Max Bupa offers quality Health Insurance services through a dedicated team of over 1400 people and its network of 26 offices across 16 cities - Delhi, Mumbai, Hyderabad, Chennai, Bangalore, Pune, Ludhiana, Chandigarh, Jaipur, Surat, Kochi, Kolkata, Patna, Goa, Jodhpur and Ludhiana. Max Bupa offers individual and family oriented Health Insurance policies for Indians across all age groups. Max Bupa has a direct working relationship with a network of over 3500 top quality hospitals and healthcare providers, with plans to extend its network of hospitals to other parts of the country. Max Bupa services customers directly without third party involvement. For more details about the company and a list of all our network hospitals please visit www.maxbupa.com.

About Max India

Max India Limited is a USD 1.6 billion, multi-business corporate, focused on people and service-oriented 'Businesses of Life' that include Life Insurance, Healthcare, Health Insurance, Senior Living, Clinical Research and Speciality Packaging Films. The Company's vision is to be one of India's most admired corporates for service excellence in 'what we do, how we do it and the positive impact we have on stakeholder's and society'. This vision is founded on a clear set of values that are shared across the group - Sevabhav, Excellence and Credibility. Max India's key operating businesses - Max Life Insurance, Max Healthcare and Max Bupa Health Insurance, are joint ventures with global leaders Mitsui Sumitomo, Japan, Life Healthcare, South Africa, Bupa Finance Plc, UK, respectively. These businesses have well entrenched positions in their respective categories, and are recognized for their outstanding service standards. This Company's performance reflects not only in the Company's financial numbers but also in its customer base, which has grown 14% to 7.4 million customers who are served through 300 offices across the country by a dedicated base of around 17,000 employees and 54,000 agents. For the financial year 2013-14, Max India's consolidated revenue increased 19% to Rs11,683 crore.

About Bupa

As a leading international healthcare group, Bupa offers Health Insurance and other health funding products, and runs care homes, retirement villages, hospitals, diagnostic and primary care centres and dental clinics. Bupa also provides workplace health services, home healthcare, health assessments and long-term condition management services. Bupa has over 22 million customers in 190 countries and territories. With no shareholders, it invests its profits to provide more and better healthcare and fulfill its purpose: longer, healthier, happier lives. Bupa employs more than 70,000 people, principally in the UK, Australia, Spain, Poland, New Zealand and Chile, as well as Saudi Arabia, Hong Kong, India, Thailand and the USA.For more information, please visit: www.bupa.com

Journalists and Bloggers
Visit India PRwire for Journalists for releases, photos, email alerts and customized feeds just for Media.

If you have any query regarding information in the press releases, please contact the company listed in the press release itself. Please do not call India PRwire, we will be unable to assist you with your inquiry.


Max Bupa Health Insurance recent press release(s)


Max Bupa announces second edition of Walk for Health in Delhi and Mumbai

In continuation of its commitment to help people lead healthier and happier lives, Max Bupa Health Insurance today announced the launch of Max Bupa Walk for Health 2013 in Delhi and Mumbai. Max Bupa Walk for Health is a first of its kind health initiative that aims to motivate people to incorporate walking as an exercise into their daily routine.

Max Bupa strengthens leadership team

Appoints Somesh Chandra as Director - Customer Services, Operations and Technology