ICICI Prudential Life Insurance announced the launch of its SMS Helpline service, today. This innovative service will enable the company’s policyholders to receive instant update on their policies through a simple SMS to 56767.

ICICI Prudential Life’s policyholders can now know the policy status, due date for paying premium, policy NAV and portfolio fund value by sending a simple SMS from their mobile phones. Policyholders can get these details by typing PST followed by space followed by their policy number and sending an SMS to 56767.

Commenting on the new service, Ms. Anita Pai, Executive Vice President, ICICI Prudential Life Insurance said: “In tune with our philosophy of providing innovative products and services for customer convenience, we have now launched the SMS Helpline. Today, the mobile technology has reached far and wide and it was the apt time for us to leverage the technology and connectivity to our advantage. The SMS Helpline is a customer-friendly service that will benefit our policyholders for its sheer simplicity. Now, policyholders can avail of the desired information anytime anywhere, no matter where they might be.”

Policyholders should register their mobile numbers with the company to avail SMS Helpline service. To register, policyholders can type REG followed by space followed by their 8 digit policy number followed by their DOB in DDMMYYYY format and send the SMS to 56767.

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About ICICI Prudential Life Insurance

ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank and Prudential plc. It was one of the first players to commence operations when the insurance industry was opened to the private sector in 2000. For the first quarter ended June 30, 2007, the company garnered Rs. 987 crore of weighted retail + group new business premiums and has underwritten over 5 million policies since inception. The company has a network of over 680 offices, over 235,000 advisors; as well as 23 bank partners. It is also the only life insurer in India to be assigned AAA (Ind) credit rating from Fitch Ratings. For the past six years, ICICI Prudential has maintained its leading position amongst life insurers in the country, with a wide range of flexible products that meet the needs of the Indian customer at every step in life. To know more about the company, please visit www.iciciprulife.com.

Except for the historical information contained herein, statements in this release which contain words or phrases such as “will”, “would”, “aim”, “will likely result”, “believe”, ”expect”, “will continue”, “anticipate”, ‘”estimate”, “intend”, “plan”, “contemplate”, “seek to”, “future”, “objectives”, “goals”, “project”, “should”, “will pursue”, and similar expressions or variations of such expressions may constitute “forward looking statements”. These forward-looking statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those suggested by the forward-looking statements. These risks and uncertainties include, but are not limited to ICICI Prudential’s ability to successfully implement its strategy in the field of insurance, our growth and expansion, technological changes, investment income, cash flow projections, our exposure to market risks as well as the other risks detailed in the reports filed by ICICI Bank (joint promoters of ICICI-Prudential Life Insurance Company Limited) with the Securities and Exchange Commission of the United States. ICICI Bank undertakes no obligation to update forward-looking statements to reflect events or circumstances after the date thereof.

Issued on behalf of ICICI Prudential by:
Sampark Public Relations Pvt Ltd.
Rajat Chandihok / Lalit Pandey
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