ICICI Prudential Life Insurance Company Limited (ICICI Prudential Life), the leading private life insurer in India, has announced a strategic distribution tie-up with Sharekhan, one of India's leading retail brokerage houses. The partnership has been established under the corporate agency model and will enable Sharekhan to distribute ICICI Prudential Life's protection, wealth creation, retirement solution and health insurance products to their customers across the country.

Over the years, Sharekhan has established itself as a financial advisor and a retail broker and has a large customer base that trusts it for knowledge and expertise in financial services. With this partnership, they can now offer their customers the added benefit of life insurance solutions from ICICI Prudential Life. The tie-up will also substantially strengthen ICICI Prudential Life's presence in the country.

Mr. Tarun Chugh, Chief- Alternate Channels & Group Sales, ICICI Prudential Life Insurance Company said, "Our philosophy is to partner with a limited number of organizations which have strong brands and long-lasting, trust-based relationships with their customers and build distribution capabilities, around the partner's area of strength. Sharekhan, with its expertise in the area, is an ideal partner for us. We are sure this partnership will help Sharekhan's customers reach us through a channel they already trust."

Mr. Jaideep Arora, Director, Sharekhan said, ''Our customers are always looking at investing in innovative products and this initiative will help us provide world-class products from India's leading private life insurer, besides offering excellent service levels. The products of ICICI Prudential Life are customer centric and its service levels are excellent and we look forward to offering them to our customers."

ICICI Prudential Life has a multi-channel distribution strategy to reach customers. In addition to the advisor channel, the company has distribution arrangements with established banks and large retail finance distributors.

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About ICICI Prudential Life Insurance

ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank and Prudential plc. It was one of the first players to commence operations when the insurance industry was opened to the private sector in 2000. The company has a network of over 583 branches and over 234,000 advisors; ICICI Prudential Life Insurance recorded a total new business premium of Rs. 51.6 billion during fiscal 2007 as compared to Rs.26.0 billion during fiscal 2006, a growth of 98.4%. ICICI Prudential Life Insurance was the largest player in the retail segment of the private sector life insurance market with a market share of about 28% during fiscal 2007 (on weighted received premium basis) To know more about the company, please visit www.iciciprulife.com.

About Sharekhan

Sharekhan was launched by the Mumbai-based SSKI Group, which has over eight decades of experience in the stock broking business. Sharekhan Ltd is India's leadingretailbroking housewith more than 679 share shops in 234 cities, and the country's premier online trading destination, www.sharekhan.com, customers enjoy multi-channel access to the stock markets. Sharekhan offers its clients trade execution facilities for cash as well as derivatives, on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE), depository services, mutual funds, initial public offerings (IPOs), and commodities trading facilities on the MCX and the NCDEX. The company's online trading and investment site www.Sharekhan.com was launched on Feb 8, 2000 . The site gives access to superior content and transaction facility to retail customers across the country. Known for its jargon-free, investor friendly language and high quality research, the site has a registered base of over 2 lakh customers. The number of trading members currently stands at over 3.82 Lacs.

Except for the historical information contained herein, statements in this release which contain words or phrases such as "will", "would", "aim", "will likely result", "believe", "expect", "will continue", "anticipate", '"estimate", "intend", "plan", "contemplate", "seek to", "future", "objectives", "goals", "project", "should", "will pursue", and similar expressions or variations of such expressions may constitute "forward looking statements". These forward-looking statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those suggested by the forward-looking statements. These risks and uncertainties include, but are not limited to ICICI Prudential's ability to successfully implement its strategy in the field of insurance, our growth and expansion, technological changes, investment income, cash flow projections, our exposure to market risks as well as the other risks detailed in the reports filed by ICICI Bank (joint promoters of ICICI-Prudential Life Insurance Company Limited) with the Securities and Exchange Commission of the United States. ICICI Bank undertakes no obligation to update forward-looking statements to reflect events or circumstances after the date thereof.

For further information, please contact:
Anuja Sharma
Senior Manager- Corporate Communications
ICICI Prudential Life Insurance Company
Tel: 22 40398387
Email: sharma.anuja@iciciprulife.com