More than 1000 partners in India embrace Oracle Technology and Applications Six awards conferred to Indian partners at Oracle Asia Pacific's annual Executive Partner Forum
A multitude of Indian partner organisations today embrace Oracle Applications and Technology, becoming one of the driving forces in contributing to Oracle's business in the country. Part of Oracle PartnerNetwork (OPN), these partner organisations, which include system integrators (SIs), independent software vendors (ISVs), consulting organisations, resellers, value added distributors (VADs) and platform providers, have a significant number of Oracle practitioners who sell and implement Oracle's database, middleware and enterprise applications products, in India and abroad.
Tweet-- A multitude of Indian partner organisations today embrace Oracle Applications and Technology, becoming one of the driving forces in contributing to Oracle's business in the country. Part of Oracle PartnerNetwork (OPN), these partner organisations, which include system integrators (SIs), independent software vendors (ISVs), consulting organisations, resellers, value added distributors (VADs) and platform providers, have a significant number of Oracle practitioners who sell and implement Oracle's database, middleware and enterprise applications products, in India and abroad.
Currently, Oracle partners contribute to a majority of its business in India and Asia Pacific to cater to the local market needs. Oracle partners specialise in industry specific software solutions that are used extensively across all major sectors in India including telecom, financial services, manufacturing, retail and others. The focus in India has been to provide solutions to customers from both big and midsize enterprises. Some of the key partners within the Oracle network are Infosys, , Sonata, Tata Consultancy Services, Redington, Tech Pacific, HCL Infosystems, SysArc, 3i-Infotech, Wipro., Path Infotech and many more.
OPN Network
Oracle PartnerNetwork powers a global business network of more than 30,000 companies that deliver innovative software solutions based on Oracle platforms. Reinforced by Oracle products, partners get access to Oracle's premier products, education, technical services, marketing and sales support, enabling them to strengthen their solutions to end customers.
OPN APAC Awards 2010
In an effort to recognize the tremendous work being done by partners, Oracle also announced the winners of its annual OPN Awards. Six Indian partners were recipients of the APAC PartnerNetwork (OPN) Partner Awards that were announced in June 2010 in Macau. Partners across multiple channels in India were recognised for their success in creating value for customers by developing and implementing solutions based on Oracle Technology and Applications. Also recognizing marketing and sales achievements, award recipients were honoured for successfully defining new markets, achieving leadership positions in target markets and helping transform business practices by building on Oracle's offerings. Winners in each category have clearly demonstrated a strong commitment to Oracle and a complete understanding of customer needs.
Key partner initiatives in FY10 (June 2009 - May 2010)
Launch of Oracle PartnerNetwork Specialized program
- Oracle launched Oracle PartnerNetwork Specialized program in December 2009 that was designed to allow the valued partner community to differentiate themselves and reap the benefits of being recognized by customers for their in-depth Oracle technology or services expertise. One of the most important initiatives, this provided a way for partners to qualify for and brand themselves as having sufficient expertise in a given area. It allows partners to formally certify specializations to differentiate themselves and their offerings, be recognized for their expertise and become preferred solution providers to Oracle customers.
- All partner initiatives were initiated keeping in mind the ultimate goal of customer empowerment. With more than 30,000 Oracle partners to choose from globally, it's understandable that Oracle customers needed an efficient way to find and compare potential partners. By identifying and providing more information about specialized partners and their areas of expertise, Oracle helps customers locate, interview, secure, and retain the right partner to develop and implement business solutions for the particular needs of their business.
- With Specializations, Oracle also formalizes a fairly accepted strategy of segmenting partners by their areas of expertise. Oracle brands Specializations as "Recognized by Oracle. Preferred by Customers." Specializations should help to more quickly identify partners to potential customers, other partners, as well as the Oracle field and marketing managers
- Oracle updated its overall partner tier structure to include four levels, replacing the previous levels of Partner, Certified Partner, and Certified Advantage Partner, while formalizing the VAD Remarketer program under the OPN umbrella.
http://www.oracle.com/us/corporate/press/041790
National VAD distributor program
- Oracle appointed Redignton, a first National Value Added Distributor (VAD) for Oracle applications business in 2009 to market, sell and implement Oracle Applications aloing with Technology products through its reseller network, spread across multiple cities throughout India.Press Release
- Oracle launched its first VAD Remarketer program in 2008 with its distributor, Tech Pacific (India) Limited, in India. It enabled Tech Pacific to resell Oracle technology products through its network of resellers throughout India, without requiring the resellers to join the Oracle PartnerNetwork (OPN). The program makes it easy for resellers to start selling Oracle products and extend the Oracle portfolio to their customers without having to make up-front financial investments to build an Oracle practice. Press Release
Oracle Accelerate
- An innovative solution to help midsized businesses, Oracle Accelerate is Oracle's strategy for helping Oracle PartnerNetwork members provide midsize businesses and government entities with the most complete, easy to own, industry-focused application solutions. The solutions are application bundles that are developed and can be quickly implemented by qualified partners and provide a wide range of industry-specific functionality.
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- Oracle India and HP had introduced in 2009 'Oracle Accelerate Solution' for HP ProLiant servers. This bundled offering included Oracle applications, HP ProLiant servers and Certified Partner services, fine-tuned for fast growing, midsize companies throughout India. The affordable solution includes the Oracle E-Business Suite ERP application, Enterprise Operating System, Oracle® Database, HP ProLiant servers and implementation services from highly trained partners for 30 ERP users. Press Release
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- Some of these partners included Bluestar Infotech, Chain-sys India Pvt. Ltd, Conacent Consulting, Dakshah Consulting, Filix Consulting, KPIT Cummins, Ledger Solution, Metalogic Consulting, New Generation Consultants, OSI Consulting, Sonata Software, Systems Plus, Systime.
Oracle Open Market Model
- In an effort to optimize our distribution channel and to best leverage relationships that Oracle and its partners have with the Oracle user community, Oracle has instituted an Open Market Model ("OMM") which offers 3 distinct initiatives which acknowledge and reward partners for registering transactions with Oracle. These initiatives are designed to acknowledge and/or compensate partners appropriately for bringing business to Oracle, either by closing a transaction, passing an opportunity to Oracle, or by assisting Oracle in closing a transaction that occurs directly between Oracle and the end user customer. Introduction of Open Market Model (OMM) for partner leads has been highest in the APAC region among VADs in India.
Oracle Partner Solution Center
- The Oracle India Partner Solution Center (PSC) represents Oracle's commitment to grow our partners' businesses through technical assistance, training, lead generation opportunities and access to state-of-the-art infrastructure. The Gurgaon centre is tightly integrated with Oracle's research and development centers in China and Singapore as well as the India sales teams. This gives Indian partners access to Oracle's product expertise and also allows them to stay ahead of competition by developing compelling IT solutions for industries and governments. The PSC has undertaken many projects since inception and has been instrumental in increasing partner participation with Oracle by more than 150%. Some of the Oracle's partners that have engaged with the PSC include: HCL Infosystems, Lasersoft, SysArc, 3i Infotech, Nucleus Software among others.
The key alliances and Go-to-market initiatives that Oracle has invested in with its various partners include:
- Redington -PeopleSoft Campus Solutions, Oracle Business Accelerators (OBA) and CRM On Demand
- Infosys - Demand Planning (Demantra) and Oracle Transportation Management (OTM)
- Wipro - Supply Chain Management, Demantra and PeopleSoft Campus Solutions
- IBM - SCM, Manufacturing and Siebel CRM
- TCS - IFRS(Hyperion) and Governance and Risk Compliance
- PwC - Hyperion
- Systime - OFMystems
- Sena Systems - Identity Management
Other key alliances that Oracle has recently invested in include:
Industries:
- Telecom: Wipro, IBM, Tech Mahindra, HCL, TCS and Infosys
- Utilities: Cap Gemini, TCS and Infosys
- FSI: Wipro, TCS, Citagus, HP
- Government: PWC, TCS, Wipro, CapGemini, IBM and Infosys
Products:
- CRM On Demand: Belladona, Code Theatre, CRM IT
- Agile: Geometric and Dhanush
- OTM: Anantra and 7 Hills
- Demantra: Mindtree
Oracle Partners Deliver Innovative Solutions To Customers Across Industries - Some significant projects in India where partners have delivered innovative solutions leveraging Oracle technology and applications include: Bombay Stock Exchange, Punjab National Bank, Punjab State Cooperative Bank, Aircel, Patel Integrated Logistics Limited, Sai Prasad Foods Ltd, Tata Motors, IIM Shillong, Aditya Birla Group, SREI among others.