Calling Channel Partners and VARs of IT industry to realign their business model intune with emerging SaaS model.
Reasoning Global is inviting partner applications from various channel partners and VARs of IT industry for one of its kind SaaS-and-a-Service business model, targeted for Indian Retail Industry.
Tweet-- Spine chilling truth for all Channel Partners and VARs is that "More than 32% of the Indian SMEs have adapted to one or more SaaS models" and adoption is at high compared to other Asian counterparts. It's time to give way to new generation service providers to deliver SaaS models or redefine yourself to suit the Indian SaaS roads. Lengthy dusk of recession is over and the dawn of green shoots are indicative. Green shoots wither under tough conditions while throwing away heavy weights and brings new challenges and opportunities for the economy and business. Indian IT industry is no exception for the change and surprisingly stood in the first row. Hope you are awake and geared up for this metamorphosis to move up in the value chain further. However, the visionaries and early adopters of this channel are making their investments and partnering with emerging SaaS players.
EVOLVE or PERISH?
Pre-SaaS Era (Resellers of Software, Hardware, Infrastructure & Security)
VARs and Channel Partners have become vital for the sale, delivery and support of on-premise or licensed business software solutions. They successfully delivered the client facing experience in order to bring project management, specialized skills and assurance to the software procurement and implementation process. Many have become symbiotic with the software manufacturer to the point where a client sees little or no difference between vendor and reseller. Those selling the conventional software licensing procurement method have grown their business models with fairly low volume and high margin software products backed by annual maintenance plans and high margin professional services for integration and support. Now the party time is over and it's no secret that licensed product margins have started eroding. With onset of On-demand business solutions aka SaaS, there is nothing to resell, nothing to technically install and no opportunity to provide any kind of logistics, what can a Channel Partner or VAR contribute?
SaaS Era (Consultants of Functional or Vertical or Hybrid)
Because of the different structure and services in the SaaS model, channels are no longer "mere resellers delivering hardware/software". They play the role of Consultants and are expected to understand typical business needs in terms of all-round organizational improvements in multifarious areas such as sales,
marketing, HR, operations, training etc. Early adopters of SaaS Channel Partners should be able to understand the advantages of SaaS-based applications translate them into Customer Benefits and help their small, medium or large enterprises to transform their "IT" into "Information Management". One should ensure the internal and external adaption rate of this technology, which is the compelling factor for the clients to stick with platform or technology. Today we see that not only is there a place for partners, the SaaS industry may actually provide more partner opportunities than the traditional IT industry ever has. Given the roughly 25 million+ small and medium businesses in India that may not have purchased any business software because of their size,
SaaS will provide an opportunity for them to automate their business. SaaS Partner will need to align with new SaaS vendors in order to develop a symbiotic relationship of expertise of business processes and application functionality. Successful SaaS Channel Partners or VARs are those who quickly adapt to the idea of a 'Recurring Revenue' model and build it up the value chain with a "Recurring Services Model".
I'M REALISED. WHERE IS THE OPPORTUNITY?
Reasoning is glad to unveil a promising opportunity in the dynamic overlapping segment of Indian retailing and SaaS model. It is evident that, apart from incurring expenditure on real estate and people which are essential resources to run the business, retailers would spend the next first penny only for attracting eyeballs, generating footfalls that lead to sales. Since service always follow the sale, order management to customer relationship management are crucial to deliver better experience and to earn loyalty, which would also be an important investment space for the retailers. This untapped opportunity is huge given the requirement of multi-channel presence (getting retailers on internet and mobile platforms) followed by delivering all the cohesive business services required by retailer to fulfil the sales & service cycles leveraging all the possible cost-effective channels. Retailers would be glad to avail all such services from one specialist service provider rather than running from pillar to post dealing with many vendors. We call it SaaS-and-a-Service and it's time to join hands with likeminded Partners/Entrepreneurs to unveil a new success story.
You are expected to represent Reasoning through all means to distribute multi-channel retailing solution (delivered through SaaS model) and to deliver whole gamut of business as well as professional services for the retailer community within the defined framework in the best interests of the retailers as well as the company. It's all about value creation for the end user and our role in igniting another retail revolution in India shall pay huge returns as well as establish an outstanding corporate image to sustain in the long term. As a franchise/service partner you are going to share the common mark of "Reasoning" and thus integrity and morale is core to our engagement for mutual benefit. Our objective is to offer immense benefits to our partners who have a keen interest to pursue a long-term committed journey with the Reasoning family.
WIIFM?
3 major lucrative and consistent sources of revenue:
- Monthly recurring revenue through Martjack, since it is delivered in SaaS model.
- Earn revenue through one-time setup and store-front customization.
- Revenue from business & professional services
WHAT'S NEXT
Please feel free to discuss more about the opportunity with our Business Manager-Franchise. You can catch him on +919618181966 or shoot an email to ram@ereasoning.com with your brief profile. If he is convinced, he will take care of the rest. I am sure that one can't afford to ignore this golden hand-shake. Waiting forward to see you in Reasoning Family soon.