NDTV Deploys Pramati's Tell-a-Friend
Tell-A-Friend (TAF) button is used by over 6000 online portals worldwide and millions of their users globally connect and share web content instantly through their favorite email, instant messengers (Chat), blog, social networks and bookmarking sites.
Tweet-- Pramati Technologies, a leader in delivering next generation internet applications today announced NDTV Convergence has selected its Tell-A-Friend (TAF) a Word of Mouth Application Internet application to promote their online content and expand consumer visibility across all verticals.
The technology deployment will enable NDTV and their thousands of users share their favorite NDTV content through email, instant messengers (Chat), blog, social networks, and bookmarking sites through Tell-A-Friend button.
TAF (http://tellafriend.socialtwist.com) has the capability to pick up relevant content from a webpage and make content rich messages with excerpt text and photo of the story. This application results in building attentive audience based on personalized recommendation.
Speaking on the partnership with Pramati, Sanjay Trehan, CEO, NDTV Convergence says “NDTV.com is one of the first portals to implement Tell-A-Friend across its verticals. Till recently we have received over 10,000 content referrals through the application. We believe this unique social marketing offering will prove to be effective means in delivering value to our customers and increasing content circulation.”
“The NDTV experience strengthens our belief that in the age of Web 2.0 Tell-a-Friend can make a significant impact on the existing marketing imitative of online portals,” says Jay Pullur, CEO of SocialTwist. “By having users promote content so easily, NDTV is creating many Citizen Evangelists for their content.”
Notes to Editor
About Social Twist
SocialTwist develops Widget Applications that add a new social dimension to websites and enterprise applications. These Widget Applications seamlessly enhance existing site/application without reengineering effort or long implementation cycles. SocialTwist is a business of Pramati. To know more about Tell-a-Friend and its benefits please visit http://tellafriend.socialtwist.com
About NDTV Convergence
NDTV Convergence Ltd., a subsidiary of NDTV Networks Plc, is a leading web 2.0 company. The company develops exclusive content for cross media platforms such as Internet, mobiles, ITV and IPTV.
NDTV Convergence Ltd operates India's no 1 Television news website www.ndtv.com along with other leading verticals, namely, NDTVProfit.com, Cricketndtv.com, NDTVImagine.com, NDTVGoodtimes.com, NDTVMovies.com, NDTVMusic.com, NDTVGadgets.com, NDTVKhabar.com, NDTVShopping.com and other sites.
The bouquet covers an entire gamut of news and beyond news encompassing recipes, travel, entertainment, shopping, books, health, gadgets and special features.