Samsung electronics america, inc. receives 46 ces innovations awards for 2009

Samsung has won an unprecedented 46 International CES Innovations 2009 Design and Engineering Awards.

Mumbai, Maharashtra, November 13, 2008 /India PRwire/ -- Samsung Electronics America, an established leader and innovator in consumer electronics, information technology, semiconductors and telecommunications, has won an unprecedented 46 International CES Innovations 2009 Design and Engineering Awards. Products entered in this prestigious program are judged by a preeminent panel ofindependent industrial designers, engineers and members of the trade press to honor outstanding design and engineering in cutting edge consumer electronics products.

By winning coveted CES honors across a broad range of technologies and product categories, Samsung once again displays why it is a worldwide leader in innovation. Samsung’s award-winners include eight mobile phones, seven mobile phone accessories, six HDTVs, two laser printers, four digital cameras, two digital camcorders, an LCD Desktop monitor, a professional display video wall solution, an Ultra Mobile PC, a front loading washing machine, two LCD panels, a solid state drive and an application processor, in addition to other product innovations. All of Samsung's award-winning products will be on display during the 2009 International CES, January 8-11, 2009, in Samsung booth 11033 in the Central Hall of the Las Vegas Convention Center, as well as in the Innovations Pavilion.

"Samsung strives to consistently lead the consumer electronics industry in product design and engineering innovation. We are extremely pleased that 46 of our products, in a variety of categories, have been recognized by the Consumer Electronics Association judges," said D.J. Oh, president and CEO, Samsung Electronics America, Inc. "These prestigious awards reinforce Samsung's ongoing efforts to introduce the most groundbreaking technologies and products that enrich the lives of consumers in the U.S. market.”

As a leader in consumer electronics, technology, and design innovation, Samsung's commitment to research and development across all product categories allows the company to continue to bring the latest advancements in product technology and design to consumers. The company invested $6.29 billion in overall research and development in 2007 and projects to sustain that level of investment in the future. Samsung will continue to introduce new and innovative technologies throughout all product lines in 2009, including enhanced user interfaces with touch screen devices, messaging devices with QWERTY keyboards, higher megapixel camera phones, smaller and lighter laser printers, advanced HDTV technologies, and an increase in eco-friendly products.

As a widely renowned consumer technology awards program that began in 1976, the prestigious Innovations Design and Engineering Awards recognize achievements in product design and engineering. It is sponsored by the Consumer Electronics Association (CEA) ®, the producer of the International CES, the world’s largest consumer technology tradeshow, and endorsed by the Industrial Designers Society of America (IDSA), the voice of industrial design, committed to advancing the profession through education, information, community and advocacy.

The Innovations entries are judged based on the following criteria:

Engineering qualities, based on technical specs and materials used

Aesthetic and design qualities, using photos provided

The product’s intended use/function and user value

Unique/novel features that consumers would find attractive

Products chosen as Innovations Honorees reflect innovative design and engineering. Examples may include the first time various technologies are combined in a single product or dramatic enhancements to previous product designs.

Innovations 2009 Design and Engineering honoree products are featured on www.CESweb.org/Innovations, which lists product categories, as well as each product name, manufacturer information, designer, description, photo and URL.

Notes to Editor

About Samsung Electronics America

Samsung Electronics America, Inc. (SEA), based in Ridgefield Park, NJ, is a subsidiary of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung’s North American operations including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc.As a result of its commitment to innovation and unique design, the company was ranked #6 in the Electronics Industry segment in Fortune Magazine’s “Most Admired Companies 2008,” and named as one of Fast Company’s “Fast 50 Most Innovative Companies of 2008.” Among popular BusinessWeek rankings, the company ranked #26 in the publication’s “Most Innovative Companies of 2008” and #21 in the “100 Best Global Brands” for 2007. Samsung Electronics Co, Ltd. is also a top patent holder, ranking second overall in the U.S. in 2007. Please visit www.samsung.com for more information.

About Samsung Electronics Company

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$105 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

About CEA

The Consumer Electronics Association (CEA) unites 2,200 companies within the consumer technology industry. Members tap into valuable and innovative members-only resources:unparalleled market research, networking opportunities with business advocates and leaders, up-to-date educational programs and technical training, exposure in extensive promotional programs, and representation from the voice of the industry, CEA, promoting and advancing member needs and interests. Find CEA online at www.CE.org.

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