ZyXEL Named to Taiwan's Top Ten Global Brands list for Sixth Consecutive Year
Brand Value Skyrockets to US$334 Million
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ZyXEL Communications (TSE: 2391), has been named to an elite list of successful companies for the sixth consecutive year. The world's leading broadband access solutions provider ranked eighth on the prestigious "2008 Top Ten Global Brands of Taiwan"listing. The list is based on brand value. This year the ZyXEL Communications' brand value jumped to US$334 million (NT$10.5 billion). The Brand Value Certificate Award was presented at the TICC (Taipei International Convention Center) in Taiwan by Mr. Ying-Jeou Ma, President of Taiwan, to the distinguished enterprises.
"A successful global brand does not only result in hefty revenues, but also in an ever-growing brand value,"explained Dr. Yuh-Long Chen, ZyXEL's president. "Being recognized by Interbrand as one of Taiwan's top ten global brands proves that we've been doing extremely well on global operations, channel management, product quality, customer satisfaction, technical innovation, and branding efforts in the past year."
"However, we won't just stop here. In order to offer our customers even better products and services, ZyXEL is planning an overhaul of both organization and business models, and the company will invest more in market expansion and customer relationship management."
"In terms of social responsibility, ZyXEL has been honored by the Asian Corporate Governance Association as Asia's second-place and Taiwan 's first-place Green Enterprise, while winning the Corporate Social Responsibility Award presented by Global View magazine. In the future, we will continue to hard to realize the commitment to branding that we've made to our channel partners and customers,"Dr. Chen said.
The selection of Taiwan 's Top Ten Global Brands 2008 was conducted according to Interbrand's methodology that also had been applied in BusinessWeek's Top 100 Global Brands report. The formula of brand valuation involves financial analysis- as well as consideration of the Role of Branding Index and the Brand Strength Score to effectively pinpoint the position of Taiwanese brands in the global market.
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ZyXEL Communications Corp. (TSE: 2391), headquartered in Hsinchu, Taiwan, is the world's leading end-to-end network solution provider and was recently ranked as Taiwan's First "Green Enterprise," and the second best "Green" Company in Asia (2007 CG watch, Asian Corporate Governance Association). ZyXEL's comprehensive Internet Protocol-based (IP) networking solutions include access multiplexers, customer premise equipment, Internet security and Wireless LAN equipment, enabling high-performance network services for SOHO, small to mid-sized businesses and service providers. ZyXEL works closely with worldwide network equipment vendors, telecommunications companies, ISPs, and other major businesses. For more information, visit the company's website at http://www.zyxel.com, http://www.zyxel.inBrowse all ZyXEL Technology India Pvt. Ltd. press release » | Subscribe to daily press alerts via email »
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Phone: +91 11 30851821
Mobile: +91 9311007526
Fax: +91 11 30888149
You can also visit www.zyxel.in for more information.

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