CyberMedia, Asia's largest specialty media house, has launched Technology News on the Mobile in association with MyToday Dailies, India’s largest and fastest growing opt-in SMS service. With this service, available free of charge, CyberMedia has entered the rapidly emerging mobile news medium to reach out to its readers.

To sign up for the free updates, all you need to do is to SMS START TECH to 09845298452 e.g. START TECH MUMBAI. The service can be stopped at anytime by sending an SMS STOP TECH to the same number.

Subscribers will receive Tech news, with focus on IT and telecom, free of cost. Besides regular news updates, subscribers will also receive important newsbreaks. The service, which has already seen 10,000 subscribers sign up on the first 12 hours of the launch, is only expected to grow in popularity.

“CyberMedia will leverage its extensive news network spanning 15 publications in IT & telecom, life sciences and consumer digital lifestyle using mobile-based technology from Netcore Solutions to complement a host of media innovations. CyberMedia will reward its readers through additional mobile services soon,” said E Abraham Mathew, President, CyberMedia India Online Ltd. “CyberMedia is pleased to work with Netcore Solutions’ pioneering SMS service MyToday Dailies. The power of this medium is visible in the rapid proliferation of subscribers.”

How the service works:

1. To activate the service SMS START TECH to 09845298452 e.g. START TECH MUMBAI

2. The subscribers will receive a confirmation and welcome message and will start receiving tech news and updates from CyberMedia free of cost.

3. The service can be discontinued at any time by sending an SMS STOP TECH to 09845298452

4. The subscriber will not be charged for the updates.

5. The subscriber will be charged only for one normal SMS, just once, when he starts the service, and one SMS if he stops. .

Next in line is, launch of MOBILE channel next month, with content from Living Digital, CyberMedia’s consumer digital lifestyle monthly. The channel will send out alerts and tips related to mobile and gadget news.

“With the mobile base approaching 300 million, we see great potential for media on the mobile. SMS will provide CyberMedia a daily or even more frequent connect with readers,” said Rajesh Jain, founder and managing director of Netcore solutions, which pioneered MyToday Dailies. “We are happy to be working with CyberMedia, Asia’s largest specialty publishers, as content creators for this platform.”

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About MyToday Dailies

The brainchild of new-age technocrat, Rajesh Jain and his company Netcore Solutions, MyToday Dailies is the world’s largest Medium On Mobile (MOM) and a highly effective medium to communicate directly and instantly to literate audiences who are empowered with spending power. An interactive medium of communication, MyToday Dailies offers advertising options like click-to-call, click-to-buy, click-to-SMS and click-to-URL making it a highly participative media vehicle, compared to conventional media which is suitable only for solicitations.

Started just a year ago, MyToday has garnered a subscriber base of close to 4 million voluntary users, who subscribe to over 25 different channels of information. On an average, MyToday sends out over 12 million sms messages a day. The subscriber base is rapidly growing and is estimated to reach 10 million subscribers by year end. A simple and convenient Mass Medium to reach most geographical and demographic markets in India, MyToday operates different channels of information including News Alerts, Breaking News, Cricket Updates, Daily Jokes, Beauty Tips, Zodiac Forecast, etc.

Recently, the GSMA, (mobile world’s largest trade body) voted Netcore’s MyToday Dailies as one of the select few “True Mobile Start-ups” in the whole mobile world.

About CyberMedia

CyberMedia is Asia’s largest specialty media house and amongst India's top five magazine publishers. The group's Media business includes 15 publications including Dataquest, PCQuest, Voice&Data, BioSpectrum (India & Asia), Living Digital, Global Services, DQ Channels, DQ Week (Delhi, Chennai, Mumbai and Kolkata), Voice&Data Connect, Dare and Hallsbury’s Law Monthly.

The group has twelve websites led by www.ciol.com, India's largest technology website. CyberMedia Events, the region's largest organizer of IT events, conducts over 100 events every year. CyberMedia produces two knowledge based weekly TV programs. CyberMedia reaches out to a community of over 1.5 million people, and its brands have consistently been leading in their respective domains.

The group's media services include market research (IDC India), content management (Content Matrix LLC), and multimedia.