Acer the second largest notebook brand in the global market, today launched the Aspire one - Acer's first mobile Internet device for the Indian market. The Aspire one is an all-new communication device designed to provide a true mobile and wireless experience through continuous access to the Internet no matter where you are.

The introduction of these netbooks mark a significant milestone in the notebook market in India and Acer’s Aspire one is built with a single goal in mind: enriching people’s lives through simplicity, giving them immediate access to the Internet and easier communication across their entire online social network.

The Aspire one is a stylish, sleek and highly portable device that can be taken anywhere and opens the door to new and unexplored areas of the online world. For this reason it was important to reduce weight and dimensions. Available in five singularly trendy colours of Sapphire blue, Pink, Brown, Black & White, the result is a masterpiece of technological simplicity with an intuitive and specifically optimized software interface to support connectivity needs. With a reduced LCD size of just 8.9” and weighing less than one kilo, the Aspire one is not only extremely compact (smaller than an average office diary) but offers numerous connectivity possibilities, a full and easy-to-use software application suite and battery life of up to 3 hours plus.

“Caring through innovation, Acer’s products are designed to fulfill customer needs, be it fresh technology or unique design.” said Mr. W S Mukund, Managing Director, Acer India. “As the world’s fastest growing PC vendor among the top five, we are now in position to set the trend in notebook design with the all new Aspire one netbook.”

Acer’s mission – breaking the barriers between people and technology – is brought to life through intense and consistent product research and design that translates advanced technological tools into solutions that can be easily utilized by users of all levels

Commenting on the launch of the Aspire one, Mr. Ajit Joshi, CEO & MD, Infiniti Retail Ltd, said, “At Infiniti Retail Ltd we are constantly looking at ways in which we can add value to our customers shopping experience. We are proud to be chosen to showcase this first-of-it’s kind, all-new communication device in a premium retail environment for the first time in India. The Aspire One will be available across our network of 22 stores starting today. I believe this is because our mega store is present at the right kind of locality, as also has the right kind of consumers visiting it.”

Addressing the conference, Mr. S. Rajendran, Chief Marketing Officer, Acer India said “The Acer Aspire one is a revolutionary breakthrough by Acer in the product design. The notebook was designed taking into account current usage models of our customers, anticipating future trends and needs and then blending the best available technology with software intelligence to simplify their future.”

The Aspire one is equipped with Intel® Atom™ processor, Linpus™ Linux® Lite or Windows XP® Home, and comes 1GB of RAM memory installed. Combining connectivity with inimitable style, the notebook also features the one Mail software suite that lets you manage up to six of your email accounts with a single application interface, including your office accounts. In addition to this, the Aspire one also uses Messenger for Instant Messaging, an application that allows users to simultaneously access Skype, Microsoft Messenger and various other instant messaging services. The software can be used with the integrated video camera for instant video-chats and video confere­­­nces.

"The Intel® Atom™ has been received very positively from all over the world as paving the way towards affordable Internet-centric devices", said Anupam Srivastava, Director - Intel Capital, Intel South Asia. "It is based on an entirely new microarchitecture specifically for small devices and low power. This is our smallest processor built with the world's smallest transistors and a fundamental shift in design, small yet powerful enough to enable a big Internet experience on devices such as Acer's Aspire One. Consumers can use basic computing applications, listen to music, e-mail and surf the Internet. They can also play basic online games, social networking and make voice over IP phone calls."

The Aspire one equipped with the Intel® Atom™ processor is being launched exclusively by Croma across the top markets of Mumbai, Bangalore, New Delhi, Ahmedabad, Pune and Baroda. Apart from the consumer market Acer foresees tremendous potential for adoption of device in segments like Education, Sales force automation, Entertainment & for executives on the move looking for a fully functional computing experience on the move.

No matter how advanced technology becomes, simplicity is all that matters.

* Gartner

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About Acer

Since its founding in 1976, Acer has constantly pursued the goal of breaking the barriers between people and technology. Focused on marketing its brand-name IT products around the globe, Acer ranks as the world's No. 3 vendor for total PCs and No. 2 for notebooks, with the fastest growth among the top-five players. A profitable and sustainable Channel Business Model is instrumental to Acer’s continued growth, while the successful mergers of Gateway and Packard Bell complete the company’s global footprint by strengthening its presence in the U.S., and enhancing its strong position in Europe. Acer Inc. employs 5,000 people worldwide. 2007 revenues reached US$14.07 billion. See www.acer.com for more information.

Acer and the Acer logo are registered trademarks of Acer Incorporated. Microsoft and Windows are registered trademarks of Microsoft Corporation. Intel and Pentium are registered trademarks of Intel Corporation. Other trademarks, registered trademarks and/or service marks, indicated or otherwise, are the properties of their respective owners.

About Intel:

Intel, the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live.

Additional information about Intel is available at www.intel.com/pressroom and http://blogs.intel.com.

About Infiniti Retail Limited

Infiniti Retail Limited is a 100% subsidiary of Tata Sons. The company has launched ‘Croma’, a national chain of mega stores of consumer electronics and durables. The first Croma mega store was launched in Juhu, Mumbai and is spread over 20,000 sq.ft. Currently they are operating a total of 22 Croma stores in India, i.e. 8 Croma stores and a Croma Zip store at the domestic airport in Mumbai, 2 Croma stores in Ahmedabad, 3 Croma mega stores in Pune, 1 in Surat, 3 in Bengalooru and 1 in Delhi and 2 Croma stores in Delhi NCR - Faridabad and Ghaziabad respectively and now 1 store in Vadodara. With ‘Croma’, Infiniti Retail Ltd. has entered into a technical and sourcing agreement with Australian retail giant, Woolworths Ltd. Infiniti Retail Ltd., will own and run the retail operations in India, while Woolworths will provide technical support and strategic sourcing facilities from its global network.